CRM Manager (m/f/d). Remote

We’re an ambitious team of researchers, builders, and entrepreneurs with many years of experience in crypto, and we are passionate about digital assets. With a new product roadmap, we are adding several new products to our portfolio beyond on-chain data – we are becoming a more comprehensive go-to crypto platform for various needs.

Glassnode is a leading market intelligence platform for on-chain and derivatives data. We offer the most comprehensive library of advanced on-chain metrics and insights for Bitcoin, Ethereum and hundreds of other digital assets, bringing data intelligence to the blockchain and cryptocurrency space.

With an emphasis on user-centric interfaces, we aim to deliver intelligible, actionable, and unique insights from blockchain data and beyond, helping investors make educated decisions in an overly emotional and irrational market and equipping blockchain teams with valuable insights on their projects and tokens.

The CRM Manager is dedicated to cultivating and nurturing lasting customer relationships, driving customer satisfaction, and maximising customer lifetime value.

By leveraging data-driven insights, innovative strategies, and cutting-edge technology, our CRM Manager will champion the customer experience, optimise customer engagement, and contribute significantly to our organisation’s overall success and growth. The CRM Manager will collaborate with cross-functional teams to ensure a seamless and personalised customer journey while continuously seeking opportunities for improvement and innovation in CRM practices.

Join us remotely, you can be located anywhere around the CET time zone, as our work is 100% online. The position is full-time.

What you will be doing:

• • Strategy Development: Design and implement comprehensive CRM strategies to drive customer acquisition, retention, and loyalty, as well as maximise customer lifetime value.
  • Customer Segmentation: Develop and refine customer segmentation models to deliver targeted, personalised communications and offers to different customer groups.
  • Data Analysis: Analyse customer data to identify trends, behaviours, and opportunities for improved engagement and report on key CRM performance metrics.
  • Campaign Management: Plan, execute, and optimize targeted marketing campaigns across multiple channels (email, SMS, push notifications, etc.) to achieve specific business objectives.
  • Marketing Automation: Oversee marketing automation systems’ setup, maintenance, and optimisation to ensure efficient and effective customer communication.
  • Cross-functional Collaboration: Collaborate with sales, marketing, and customer support to align CRM initiatives with overall business goals and ensure a seamless customer experience.
  • CRM System Management: Manage the CRM platform, ensuring data quality, system integration, and compliance with data privacy regulations.
  • Stay Up-to-Date: Stay abreast of CRM best practices, industry trends, and emerging technologies to continuously enhance CRM effectiveness and drive innovation.

What you need:

• • Most Important – Technical Proficiency: you have around 3 years of experience as a CRM Manager and are familiar with CRM platforms, marketing automation tools, and data analytics software, as well as a basic understanding of data integration, APIs, and data privacy regulations.
  • Communication & Language Skills: Excellent written and verbal communication skills to effectively convey CRM objectives, initiatives, and results to team members, cross-functional partners, and stakeholders. Near native or native-level English language is preferred.
  • Analytical Skills: Strong ability to analyse customer data, identify trends and patterns, and draw meaningful insights to inform CRM strategies and decision-making.
  • Project Management: Proven ability to plan, execute, and manage complex CRM projects, ensuring timely completion and alignment with business objectives.
  • Customer Focus: A deep understanding of customer needs, preferences, and behaviours to develop and implement customer-centric CRM strategies that drive engagement and loyalty.
  • Strategic Thinking: Ability to develop long-term CRM strategies, prioritize initiatives, and anticipate future trends to maintain a competitive edge in customer relationship management.
  • Adaptability: Capacity to adapt to changing business conditions, customer expectations, and technological advancements while focusing on CRM goals.
  • Creativity: Aptitude for developing innovative and engaging marketing campaigns, personalized content, and communication strategies to effectively reach and resonate with the target audience.
  • Interpersonal Skills: Strong ability to collaborate with cross-functional teams, influence stakeholders, and manage relationships to ensure CRM initiatives are well-aligned with overall business goals.

What we offer:

• • Flexibility to organise your work and hours the way you like, our remote-first setup enables this for everyone
  • Join an innovative, self-funded company in a future-proof analytics and market intelligence segment of web3
  • Freedom to own your decisions and experiment. We need driven experts who help us figure out what to do, not for us to point at what needs to be done
  • Be one of the main contributors to building a company with its unique culture in the cutting-edge tech space
  • No approval loops or unnecessary processes, quick decision-making, and full ownership of your function
  • We are working on a kick-ass, meaningful benefits package, something truly useful and empowering – you will help us figure out what we’d need to stand out as the workplace of the future; we are open to any ideas
  • Frequent company offsites, we love remote but love to have fun together, too – last year, we went to Lisbon for a week and had our New Year’s party in Mallorca, and more adventures are coming up