CRM Executive – Germany

Company Description

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.

Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Job Description

Reporting to the Campaign Manager (DACH), the CRM Executive – Germany will be responsible for executing the local communications and promotions plan for bwin for all products (Sports, Casino and Poker). You will contribute to ensure the business retain a fully native tone of voice whilst simultaneously ensuring alignment to our global brand strategies. The comms plan will be a mixture of promotional and event-based activity with audience segmentation to ensure appropriate messages are served at the right time in a user’s journey to maximize engagement. You will put in place the communications for all stages of the customer journey: early-life, retention, customer upsell/cross-sell and reactivation.

Key responsibilities

• Work closely with other team members to discuss and execute Germany CRM plans for all products (Sports, Casino and Poker)
• Execute communication strategies aligned with the CRM plan and to achieve KPIs
• Execute multi-channel short-term and long-term promotions
• Execute communications to maintain player activity via promotional or editorial content
• Analyze campaigns results (conversions, engagement stats, costs, uplift etc.) focusing on continuous improvements of our campaigns
• Create and implement content in email, inbox messages, push and other channels
• Work directly with internal parties to execute the CRM plan (content, design, brand etc.)
• Use multiple CRM tools for executing the campaigns via different channels
• Report directly to CRM Campaign Manager (DACH)

Qualifications

Essential: 

• University degree in Business, Marketing or similar 
• Native German speaker
• Excellent knowledge of sports
• English speaker 
• Attention to detail to ensure we are compliant 
• Organizational skills and ability to meet tight deadlines 
• Excellent teamworking and communication skills 

Desired:

• Experience in a similar role which required executing a CRM plan

Competencies / behaviours

Desired:

• Excellent communication and interpersonal skills
• Creative Thinker
• Passion for IGaming
• Results-driven

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect to receive benefits like

• A regular bonus
• Healthcare support
• A stake in our success through our ShareSave scheme
• Great development opportunities
• Wellbeing support, and so much more.

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what’s right. It’s one of our core values and that’s why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future – for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

Read Full Description