Copywriter

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and beyond. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and feeling their best. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about the team

We’re a growing team of writers, designers, art directors, and creative ops specialists who collaborate closely to transform brand strategy into bold, memorable creative work. Together, we shape ideas that connect, campaigns that drive impact, and experiences that leave a lasting impression.

about the role

In this role you’ll turn deep product knowledge and guest insights into clear, evocative copy that resonates across multiple regions. You’ll write within our brand voice – while helping evolve it – and collaborate with a best-in-class internal creative team, business partners, and leading agencies to deliver impactful work. Bring curiosity, enthusiasm, and a willingness to explore new ideas. And yes, expect a workout or two along the way – we live #thesweatlife.

core responsibilities

• Write clear, persuasive, on-brand copy across multiple channels (digital, social, email, retail, events, campaign, etc.)
• Maintain and evolve brand voice across touchpoints while ensuring alignment with brand guidelines
• Translate briefs, product information, and guest insights into engaging messaging
• Partner closely with designers, art directors, and cross-functional teams to develop compelling creative ideas
• Support creative development from concept through execution, ensuring consistency and attention to detail
• Contribute to creative presentations and help prepare decks for internal and cross-functional reviews
• Present work confidently within the creative team and incorporate feedback thoughtfully
• Stay informed on industry trends, cultural moments, and emerging platforms to inspire fresh ideas

qualifications

• 3+ years of professional copywriting experience
• 3+ years of experience working on national or global brands across multiple channels
• Must have a folio of work demonstrating ideas and strong copy examples
• Ability to write to a brand’s tone of voice and an appetite to push it
• Ability to work on multiple projects at once and juggle diverse writing demands

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

our SSC workplace policy

In-person collaboration and connection are important to our culture. Work is performed

onsite at our London office, minimum 4 days per week.

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