Content Coordinator French Language to H&M Omni Sales Team – Region South Europe (They/She/He)

Job title:

Content Coordinator French Language to H&M Omni Sales Team – Region South Europe (They/She/He)

Company:

H&M

Job description

Company DescriptionAt H&M Group, we are here to inspire people around the world to express their personality through fashion and design by making a more sustainable lifestyle exciting and accessible for everyone – regardless of style or budget. To get there, we have set the 2030 Goals for People, Planet and Growth, ensuring that we can continue leading our industry towards a sustainable future and creating long-term profitable growth.In the coming years we focus on elevating the full H&M experience in the eyes of the consumers through Product, Experience and Brand, guided by our Brand Plan. Do you want to be part of making us succeed?Job DescriptionOn this journey we´re all working together to create the best omni customer offer for our customers and as a Content Coordinator French Language you will be a key player in making this happen. Together with the rest of the Customer Activation team within Omni Sales Team you will work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your workKey responsibilities include:As Content Coordinator for the French market, you will be responsible for the tone of voice and brand messaging in the market to ensure brand coherence and consistency in all messages related to the customer experience across different touch points, collaborating with different stakeholders.Key responsibilities include: + detect new opportunities to improve the communication with the customer AB testing

• Proofread and adapt global campaigns messages and SEO copies for the different digital and physical channels, to secure the coherence, consistency, and tone of voice of the brand in a local layer.
• Build and create relevant content to cover local consumer needs such as product campaigns, deals, or loyalty activations.
• Market and competitor analysis to detect new opportunities to improve the brand communication with the customers and A/B test to reach conclusions.
• Support stakeholders such as PR, Ecommerce or Media, in different local activations by constructing a clear communication of the action towards the customer and providing relevant local market insights.
• Plan and activate local organic social content to communicate all global and local campaigns, follow up and analyze results to reach KPIs (Facebook).
• Being the point of contact for Customer Service and Corporate Communication in case of negative customer engagement in social media.
• Writing copy in French for internal communications related to store information, shop info, local customer communication needs etc.

QualificationsBeing part of our omni journey means there is not one clear path. We ask you to be open to change and take part in creating an organization for the future. This is an opportunity for open- minded team players that by being curious, innovative, and forward-thinking. We ask you to be yourself, drive results, work towards goals and go for it with everything you’ve got.Besides your personality we see that:

• it´s meriting if you have a Marketing or Journalism degree
• you have at least 3 years’ experience working as a Copywriter/Proofreader as well as social channels experience from fashion retail and/or creative agency
• you have experience from managing organic social media accounts for the biggest social platforms
• you have good understanding of marketing content and digital channels
• Great language skills in French and English

Experience

• High fashion interest and technical vocabulary knowledge
• Have worked with publishing of social content in Facebook
• Good understanding of marketing content and digital channels
• Structured, organized, efficient and creative
• Good analytical ability and insights driven

Additional InformationThis is a permanent position based in Barcelona, Spain and we offer a local contract.If you feel that your experience, skills, and ambitions align with this position, please apply no later than Monday 29/07/2024.We look forward to receiving your application.H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.

Expected salary

Location

Barcelona

Job date

Sun, 21 Jul 2024 22:57:33 GMT

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