CDI – Digital Marketing Senior Project Manager – H/F/X

Job title:

CDI – Digital Marketing Senior Project Manager – H/F/X

Company:

Clarins

Job description

CDI – Digital Marketing Senior Project Manager – H/F/XReady to bring passion into your career?A global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison d’être is “making life more beautiful, passing on a more beautiful planet”.Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.Do you want to help write the next chapter of our story?The role :Permanent contract to be filled as soon as possible. Based in Paris 17th.Reporting to the Digital Marketing Manager, the Digital Marketing Senior Project Manager will support our overall ambition: to be the most trusted customer-centric beauty company, committed to creating high-quality products & services with a focus on responsible beauty.What you’ll do :As part of the international digital team, you will support the Digital Marketing Manager to accelerate the strategy and implementation of the animation team’s main pillars (SEO and e-retailers, innovative experience). You will lead online transformation projects (PDP rework, etc.) with a user-centric vision and digital expertise, collaborating with the UX/UI team and the Engagement team.The Digital Marketing Senior Project Manager has the following roles and responsibilities:Accelerate on Identified Strategic Digital Projects:

• Accelerate Online Services Strategy:

• Reinforce our skin expertise by offering the most innovative online services to our visitors.
• Improve the visitors’ experience through their journey, guiding them in their conversion path.
• Give visibility to our online services by implementing improvements on various website touchpoints.
• Optimize the Virtual try-on by adding the look functionality.
• Coordinate the deployment of new skin diagnosis options to replace the current beauty consultation.

• Provide Brand Visibility on Clarins.com:

• Assist local markets in implementing the TRUST platform and the herbarium.
• Develop specific online experiences, campaigns, and activations to highlight our brand values and commitments.
• Continuously update brand sections and pages to reflect our DNA.

• Lead Clarins.com Catalog:

• Optimize online content to align with customer expectations, including PDP description rework.
• Deploy educational visuals on all PDPs.
• Coordinate the translation and upload of description texts on SFCC.
• Ensure successful implementation on clarins.com by following technical aspects.

• Define & Lead Brand SEO Strategy:

• Develop and implement a consistent SEO content strategy to optimize customer journeys.
• Accelerate personalized content for logged-in visitors through the editorial hub platform.
• Identify SEO topics to support the animation plan and brand territories, and detect relevant opportunities.
• Provide recommendations to adapt to local relevancy in various countries.
• Explore AI-driven content creation possibilities.

Support the Digital Strategy’s Transformation:

• Generate insights from website data and third-party solutions to identify opportunities for increased conversion and UX path.
• Consolidate benchmarks and best practices of international digital trends.
• Improve internal methods to drive efficiency and lead workshops with other departments to enhance processes.
• Identify and develop new enriched experience opportunities.

Support E-Retail Team in Their Content Strategy:

• Create e-retail content guidelines and recommendations to maintain brand consistency across all online touchpoints.

You are :

• Strong in analytical and project management skills.
• Able to prioritize and oversee multiple projects simultaneously.
• Organized, rigorous, and a creative thinker.
• Customer-centric and service-oriented.
• Skilled in verbal and written communication.
• Bilingual in French and English.

You have :

• A Master’s degree in Digital Marketing or E-commerce.
• Over 5 years of experience in digital marketing.
• Expertise in e-retailers and SEO.
• Strong expertise in web marketing and a strong understanding of digital stakes.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word), Salesforce, Google Analytics, and Content Square.

We have :

• Close to 70 years of expertise in beauty and spa, with the Clarins and myBlend brands
• Unique products and innovative services
• A commitment to Social & Environmental Responsibility embedded in our raison d’être
• A caring and inclusive corporate culture
• Development and training opportunities
• Attractive compensation and benefits
• A flexible work environment, with up to 2 days of remote working per week

If you have a curious mind, a thirst to go further and the drive to boldly take on new challenges, join us.At Clarins Group, we believe in making life more beautiful for our employees and our customers. Inclusion and diversity are firmly grounded in our core values, which are part of our DNA. We strive to achieve inclusiveness and we foster an equal-opportunity culture where everyone can reach their full potential and do their best work. We welcome applications from all backgrounds.Our job offers are accessible to candidates with RQTH status. If you have a disability that requires us to adapt our recruitment process, please contact us atTo learn more about our group and our commitments to people and the planet, visit www.groupeclarins.com.

Expected salary

Location

Paris

Job date

Sat, 22 Jun 2024 04:23:12 GMT

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