CB SoHo Product Manager

Role purpose:

In this role, you will be part of the Soho & SME Marketing Team as Product Manager on micro-business (SoHo) in the Customer Base Team; as such you will be a key contributor in defining the winning strategy for managing the SoHo Customer Base.

In this role, you will:

• Define and deliver the propositions for our CB including customer experience-based improvements driven by customer insight and commercial needs;
• Obsess over how our propositions perform for our customers and how they affect key business targets such as churn;
• Understand and be a strong voice to shape the desired Customer experience journeys including a strong digital first mindset for any new enhancements you will be leading, working in collaboration with our Digital Team;
• Own the end-to-end delivery of rolling CB Campaign commercial initiatives (systems and propositions)

Key accountabilities and decision ownership:

• Responsible for Churn
• Responsible for Business Logics of prevention/retention actions
• Campaigns (Upsell, XSell, Prevention, Retention) Design

Key performance indicators:

• Churn (%)
• Outflow/SRR Out (€m)
• NPS

Core competencies, knowledge, and experience:

• Analytical Thinking & Problem Solving
• Passion for complex contexts
• Collaborative mindset
• Strong pro-activity and motivation
• Strong Relationship skills/Communication skills
• Project Management

Technical / professional qualifications:

• University Degree qualification or equivalent
• Analytical skills
• Excellent use of Excel
• Good understanding of TLC & ICT industry
• Knowledge of SAS is a plus

Studies: Economics, Business & Administration, Engineering

Read Full Description