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Vodafone
vacanciesineu.com
Role purpose:
In this role, you will be part of the Soho & SME Marketing Team as Product Manager on micro-business (SoHo) in the Customer Base Team; as such you will be a key contributor in defining the winning strategy for managing the SoHo Customer Base.
In this role, you will:
- Define and deliver the propositions for our CB including customer experience-based improvements driven by customer insight and commercial needs;
- Obsess over how our propositions perform for our customers and how they affect key business targets such as churn;
- Understand and be a strong voice to shape the desired Customer experience journeys including a strong digital first mindset for any new enhancements you will be leading, working in collaboration with our Digital Team;
- Own the end-to-end delivery of rolling CB Campaign commercial initiatives (systems and propositions)
Key accountabilities and decision ownership:
- Responsible for Churn
- Responsible for Business Logics of prevention/retention actions
- Campaigns (Upsell, XSell, Prevention, Retention) Design
Key performance indicators:
- Churn (%)
- Outflow/SRR Out (€m)
- NPS
Core competencies, knowledge, and experience:
- Analytical Thinking & Problem Solving
- Passion for complex contexts
- Collaborative mindset
- Strong pro-activity and motivation
- Strong Relationship skills/Communication skills
- Project Management
Technical / professional qualifications:
- University Degree qualification or equivalent
- Analytical skills
- Excellent use of Excel
- Good understanding of TLC & ICT industry
- Knowledge of SAS is a plus
Studies: Economics, Business & Administration, Engineering
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