Category Development Manager BeNeLux in Brussels, Belgium

Job Description :

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness.

Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, and our brands, in how we perform and how we build shared value.

About the Role

Winning at the point of purchase with customers is fundamental for business growth as retailers and wholesalers settle how our categories and brands are presented to consumers and shoppers. Shoppers increasingly buy from a repertoire of brands, and the vast majority of decision-making happens at the point of purchase. Hence, our ability to influence this is critical to business growth.

Our team partners with Revenue Growth Planning (RGM), Shopper Marketing, and Customer Activation leads. Together, we develop one commercial plan and ensure the entire commercial and category development teams are fully equipped with comprehensive selling tools.

The Category Development team develops a deep understanding of customers while partnering closely with them on joint value-creation projects. We apply sophisticated category management skills to advise customers on how to improve their revenue, margin, operational efficiency and shopper satisfaction. Our team strives to establish Diageo as the most trusted and respected supplier in Benelux, recognised for their collaborative win:win approach and outstanding understanding of category, customer and shopper behaviour.

Top Accountabilities

• Establish and fully embed the Adult Drink strategy as the framework for expressing our category, brand, innovation and portfolio plans to customers in Benelux, with a focus on the Belgium market.

• Track, report, and articulate Category performance – turning data into insights and recommendations.

• Trend prediction and forecasting, market analytics and identifying new business opportunities in line with category trends.

• Lead customer engagement with Diageo’s category vision, strategy and plans to identify opportunities to grow the spirits category (incl. Non-Alc).

• Support Diageo in becoming the go-to supplier (and most trusted/respected) for category management across all strategic customers.

• Make in-outlet navigation (assortment, merchandising, pricing, promotion, display) simple and commercially focused.

• Connect our internal teams across commercial, shopper marketing, activation, RGM& data insights to drive tangible actions from the insight that will drive the triple win for Diageo, Customer, and Shopper.

About you

• 2+years of relevant marketing/commercial experience

• Existing capability to build genuine relationships based on mutual trust & respect

• Successful management of senior stakeholders, resulting in strong and positive outcomes

• Comfortable dealing with ambiguity and complexity

• Confirmed brilliant execution to high standards

• Strong commercial and numerical skill

• Solid understanding of Excel and Powerpoint

• Knowledge of shopper analytics tools such as Nielsen (Circana), and GfK is a plus

• Fluency in Dutch and English , French is a plus

Our Offer

• An inclusive company culture that puts employees and their development first

• A competitive salary with bonus and many benefits that suit your lifestyle

• An industry leading parental leave policy

• …and of course, THE best colleagues!

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere.” This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, and flexible location. Please talk to us about what flexibility means to you, and don’t let anything stop you from applying!

Worker Type :

Regular

Primary Location:

Amsterdam

Additional Locations :

Brussels Center

Job Posting Start Date :

2024-11-01

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people’s unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

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