Campus – Internship Programme – Payback: Digital Marketing – 2025 (Rome)

American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move are constantly redefining what’s possible — and we’re proud to back each other every step of the way.

American Express is one of the world’s leading payment companies and provides customers with access to products, insights and experiences that enrich lives and build businesses. Our “closed-loop” network includes card-issuing, merchant-acquiring and card network businesses. Around the world we provide financial products and services to a broad range of customers, including consumers and businesses of all sizes. Founded in 1850 and headquartered in New York, American Express has a heritage built on service and sustained by innovation.

When you join #TeamAmex, you become part of a diverse global community of over 60,000 colleagues. Your contributions to supporting, promoting and enhancing our brand will have a significant impact on how we continue to back our customers, communities and colleagues now and into the future.

You’ll have the opportunity to develop a range of skills and networks, collaborate on challenging projects that deliver value to our business and customers, learn about our award-winning culture and network across our diverse business units and regions. You’ll become part of a collaborative and inclusive workplace as you build on your technical and interpersonal skills, hear from senior leadership through our Global Speaker Series, be responsible for your own live project, and learn first-hand how we deliver for our customers.

American Express, global leader in payment services, is looking for a university or master student in Digital Marketing, Communication or in related field of study, for an internship in our Digital Marketing team in PAYBACK, the leading multi-loyalty program and multichannel marketing platform, belonging to the American Express Group.

What you will need to succeed:

• Master’s degree in communication or marketing
• Fluent in Italian, English, both written and oral
• Good knowledge of Office tools (in particular Excel and PPT)
• Good knowledge of photoshop and video editing
• Basic knowledge of HTML preferred
• Excellent communication skills
• Strong motivation with good interpersonal skills and teamwork attitude
• Attention to details and strong analytical skills
• Curious and thinking outside the box

Task’s During Internship:

• Doing marketing research on digital external landscape in relation to app initiatives, marketing retail projects, external media advertising
• Working on short videos and “wow” presentations for internal and external events / meetings
• Preparing website / app texts and images, ensuring that every content is up to date
• Designing and executing partner presence on PAYBACK channels (website, app, Newsletter and more) and PAYBACK presence on partners’ website, optimizing UX
• Checking data and comparison on data.ai tool
• Preparing Adobe tracking and monitoring results
• Website and app images declination
• Website and app creativity creation and or upgrade

The intern will be able to understand and learn to work in a dynamic working environment, collaborating closely with different teams, and she/he will be able to deepen digital marketing contents, such as content management and story-telling skills.

More Information:

• Type of internship: Hybrid
• Location: Rome
• Starting Date: 10 February 2025
• Duration: 6 months (+ potential to extend for an additional 6 months)

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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