Campaign Manager (m/f/d)

Company Description

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We’re pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

Job Description

As the Campaign Manager looking after the DACH region, you will be responsible for defining, developing, and managing the overall value proposition strategy to ensure our products meet the needs of our target audience and stand out in a competitive market.

Reporting into the Head of CRM, you will be part of our European team focused on building our German and Austrian markets.

The ideal candidate will have a strong background in product management, marketing, and customer insights, with a proven ability to develop compelling value propositions that drive customer acquisition, engagement, and retention.

What you will do 

• Value Proposition Development:
• Develop and define clear, compelling value propositions for our iGaming products and services.
• Collaborate with product development, marketing, and Customer Service teams to ensure alignment of the value propositions with market needs and business objectives.
• Market Research and Analysis:
• Conduct thorough market research to understand customer needs, market trends, and competitive landscape.
• Utilise customer insights and data to inform proposition development and strategic decisions.
• Product Positioning:
• Create and implement effective product positioning strategies to differentiate our offerings in the marketplace.
• Develop key messaging and communication strategies that highlight the unique benefits and features of our products.
• Campaign Management:
• Work closely with marketing and sales teams to plan and execute promotional campaigns that effectively communicate our value propositions.
• Monitor and analyse the performance of campaigns, making data-driven adjustments to optimise results.
• Customer Journey Mapping:
• Develop and maintain detailed customer journey maps to identify key touchpoints and opportunities for enhancing the customer experience.
• Collaborate with customer service and product teams to ensure a seamless and engaging customer journey.
• Performance Monitoring and Reporting:
• Monitor key performance indicators (KPIs) related to value propositions and product performance.
• Provide regular reports and insights to senior management on proposition effectiveness and opportunities for improvement.

Qualifications

• Experienced product manager, marketing, or a related role within the igaming industry.
• Native German speaker.
• Proven experience in developing and managing successful value propositions.
• Strong project management skills and the ability to manage multiple initiatives simultaneously.

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in Austria, you can expect to receive great benefits like:

• Min salary starting from €40,000
• Group bonus scheme
• Hybrid working – 2 days in the office
• Food vouchers – €136 per month (full-time employee, after probation)
• Life assurance – 2x Annual Salary
• Ability to buy holiday
• Free subscription to wellbeing app Unmind
• Additional “It’s Your Game” day off to use at either Christmas or New Year
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development
• Share save scheme
• Team Spirit – events (e.g. Action Day, Roof-top BBQ party), team building (e.g. EOY Party), sports activities (e.g. tennis, yoga, football) and pro-bono activities

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. 

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what’s right. It’s one of our core values and that’s why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future – for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

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