Brand Strategy Professional


Brand Strategy Professional

Job Req ID: 14398

Posting Date: 13-Apr-2023

Function: Brand and Marketing


1 Braham Street, London, United Kingdom

Salary: Competitive with great benefits

Location: London

Hybrid working, 3 days office/2 days remote

Our brands are strategic assets, worth billions of pounds. So it’s important that people understand what they stand for and how to use them in the right ways. That means being consistent in the way we use and talk about our brands. Great brands are built from the inside out – that’s where you come in.

This job works across the whole of BT Group to ensure a consistent and effective brand architecture for customers, colleagues and the other organisations we work with.

What you’ll do in the job:

  • Helping to solve strategic puzzles across BT Group

  • Support on the continued roll out of the BT Group brand, including helping stakeholders around the business know when and how to use it

  • Work with key teams on strategic projects where central brand support is needed – e.g. on strategic messaging or naming projects

  • Work closely with brand management and brand studio teams as the brand strategy expert on specific projects

  • Produce brand collateral for use around the business (brand architecture, brand pages on intranet etc.)

  • Build strong relationships with key stakeholders from around the business ensuring brand engagement

Skills you will need:

  • Planner experience or a background in branding or marketing – either from an agency or client-side

  • Great communicator with a clear and direct style.

  • Experience with building good working relationships across organisational boundaries.

  • An analytical mindset and love to solve problems.

  • Confident with presenting (sometimes complicated) information in a clear, simple way

  • Team player with the initiative to get stuck in when needed


  • Competitive salary

  • Performance related bonus – 10%

  • Pension scheme (up to 10% BT contributions)

  • 25 days annual leave (plus bank holidays)

  • Shares Plan

  • Flexible benefits: cycle to work, healthcare etc

  • World class learning and development opportunities, access to training to help you grow with us

  • Discounted broadband, mobile and TV products

  • You’ll have a track record in building good working relationships across organisational boundaries.

BT Group is the global powerhouse behind EE, BT, Plusnet, and Openreach. Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.

We value diversity and celebrate difference. Join us and we’ll encourage you to be yourself, whatever your background. As Philip Jansen, our CEO, says ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’ Whichever brand you’re working for, we’re all playing for the same team. All sticking to the same values: Personal, Simple, and Brilliant. These values guide us towards fulfilling our purpose.

From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. You won’t be alone: we’ll be there with help and support, learning and development. You’ll make great friends, discover new talents, and feel part of something exhilarating. Four successful brands. One team, 100, 000 strong. Breath-taking scale. This is your chance to make a real difference to the world: to be part of the digital transformation of millions of lives. Grab it.

Apply now to find out more about this exciting opportunity.

Our leadership standards

Looking in:

Leading inclusively

I inspire and build trust through self-awareness, honesty and integrity.

Owning outcomes

I take the right decisions that benefit the broader organisation.

Looking out:

Delivering for the customer

I execute brilliantly on clear priorities that add value to our customers and the wider business.

Commercially savvy

I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:

Growth mindset

I experiment and identify opportunities for growth for both myself and the organisation.

Building for the future

I build diverse future-ready teams where all individuals can be at their best.

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