Brand Manager Rheumatology

Job title:

Brand Manager Rheumatology

Company:

AbbVie

Job description

Company DescriptionAbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on , , , , and .Job DescriptionScopeDrive the tactical implementation of the Brand Strategy, according to global and local process and procedures.Main ResponsibilitiesBusiness & Financial Acumen

• Be aware of the Brand Financial processes:
• Budget allocation and monitoring
• Monthly performance analysis
• Brand S&OP preparation
• 1-year Financial Plan & Long-Range Plan.

Analysis to InsightsExecute:

• Market & Brand Analysis and Market Research
• Trends monitoring and Market/Competitive/Customers actionable insights collection.

Customer Strategy

• Support the development of the Brand & Functional Plan, in alignment with the Brand strategic framework.

Marketing Mix Optimization

• Implement all activities related to the Functional Plan
• Provide an innovative, patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.

Effective Engagement

• Support the Customer engagement digital evolution and the delivery of Advanced Customer Experiences
• Contribute to the execution of the In-Field team excellence main processes and collaborate to ensure the understanding of their purpose from the Infield team.

Internal & External Stakeholder Alignment

• Build strong relationships with internal stakeholders.
• Demonstrate a deep understanding of the external stakeholders needs and behaviors through effective presence on the field and robust connection with In-Field Team.

Main Stakeholders

• External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)
• Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team

QualificationsSkills and Experience:

• Degree level education (or equivalent), preferably Life Sciences or Economics

• Minimum 2 years of relevant marketing experience with proven track record of success within Biotech/Pharma/FMCG

• Strategic Thinking attitude

• Excellent analytical and communication skills

• Proven working knowledge of healthcare environment

• Project Management skills

• Local and international mobility

• English language proficiency verbally and in writing

Preferred

• Infield Experience

• Experience in Marketing/Brand Management role, ideally within Immunology

• Product launch management experience

Additional InformationAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.US & Puerto Rico only – to learn more, visitUS & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

Expected salary

Location

Roma

Job date

Fri, 29 Nov 2024 04:27:41 GMT

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