Brand Manager OTC

Location:

Bucharest (12423) – Romania

Salary:

Competitive

Type:

Permanent

Main Industry:

Search Sales Jobs

Advertiser:

Perrigo

Job ID:

133086596

Posted On: 

13 June 2026

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill(R), Compeed(R), Solpadeine(R), NiQuitin(R), and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to win in self-care.

Description Overview

Perrigo Company is dedicated to making lives better by bringing high quality and affordable self-care products that consumers trust everywhere they are sold.  Help us do it.

At Perrigo, we are looking for a strategic, data-driven and creative Brand Manager to lead ellaOne(R) –Emergency contraception for CEE (Romania, Slovakia, Bulgaria and Adriatic’s).

You will drive the development and execution of brand plans to grow brand equity and positioning across all communication and distribution channels and across many different touchpoints in close collaboration with the respective team members.

Why this role is exciting
•    You will help grow a leading brand by delivering impactful marketing activities and strengthening brand equity.
•    You will play a key role in bringing the brand to life, from shaping campaign ideas to executing them with excellence across touchpoints.
•    You will create engaging 360° campaigns: media, digital and in-store activation.
•    You will collaborate with international teams, contributing to global initiatives while ensuring strong local .
•    You will operate at the intersection of brand building, consumer insights and campaign performance, turning ideas into measurable results.

Scope of the Role
-Build a strong understanding of consumers, shoppers and competitors across key markets (Romania, Czech, Slovakia, Bulgaria and Adriatics) leveraging available data and insights.
-Support the growth of brand equity by contributing to marketing initiatives that drive awareness, engagement and market performance.
-Develop and execute annual brand activation plans across all relevant consumer touchpoints, ensuring strong and consistent brand expression.
-Lead full-funnel campaign executions, including:
-Media and digital activation
-HCP communication and engagement
-Educational and Ppurpose-driven and educational platforms
-Translate data, analytics, and consumer insights into clear activation plans and optimisations to improve campaign effectiveness.
-Identify opportunities to enhance brand performance and support exploration of new initiatives aligned with consumer needs and market trends.
-Manage and optimize the A&P (Advertising & Promotion) budget.
-Collaborate closely with cross-functional teams (Sales, Trade, Regulatory) to ensure smooth and aligned execution of marketing activities.
-Work in close partnership with the global team, contributing input and ensuring strong local implementation of global strategies and assets.
-Maintain in-depth market knowledge by monitoring competitors and the broader environment through internal and external research to identify opportunities and trends.

Experience Required

•    Master’s degree in Marketing, Business Administration, or a related field. 
•    Minimum of 4+ years of marketing experience, ideally within pharma, OTC  or FMCG.
•    Experience in OTC marketing and HCP communication is an advantage.
•    Experience in supporting or managing brand activities, with exposure to campaign development and execution across multiple channels. 
•    Strong Good understanding of consumer insights, market trends, and healthcare professional (HCP communication principles. 
•    Strong sense of ownership, assertiveness, and proactive approach. 
•    Collaborative team player with experience working in cross-functional and international environments. 
•    Solid analytical skills with the ability to translate data into practical actions and recommendations. 
•    Excellent communication and presentation skills. 
•    Fluency in English and Romanian, both written and spoken. Knowledge of an additional Eastern European language is an advantage.

Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about Total Rewards at Perrigo. 

Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of “America’s Best Employers by State 2024”. Find out more here

Applicants please note:  to this position please click the APPLY button at the bottom of the application.  (The SAVE button will only save your profile information but not submit an application for this open position.) All application materials, including resumes and CVs, must be submitted in English. Thank you.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.  #weareperrigo

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