Brand Manager IBD
AbbVie
Company DescriptionAbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on , , , and .Job DescriptionJob purpose & objectives:· Be the owner of your brand / indication, acting as an entrepreneur in managing it and continuously seek for innovative approaches to meet the brand KPIs· Define the Brand Strategy, develop cross-functional tactical plans to address the needs of all stakeholders always keeping the patient in mind· Enrich the patient experience in collaboration with the Brand Team and the infield Team and execute the related omnichannel marketing actions.· Continuously gather insights about brand / indications & competitive landscape across all stakeholder groupsKey interfaces:Internal· Brand Team members & leader/BUM· InField Team members & leader· Medical team· Customer Excellence team· Patient Experience Manager & Lead· Market Access team· External Affairs team· Strategic project lead· Global IBD teamExternal· Healthcare professionals, External experts· Professional associations and scientific societies· Agencies and external vendors (digital, marketing, media, etc.)· Other external stakeholders as appropriate (incl patient associations, key hospital deciders, etc.)Tasks and responsibilities:Patient Journey
Strategic Planning
Implementation
Finance Forecasting and monitoring
Compliance
QualificationsRequired skills and competencies
Knowledge
Experience
Additional InformationAbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
Wavre, Brabant Wallon
Wed, 31 Jul 2024 02:40:23 GMT
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