Brand Manager IBD in Belgium

Company Description

AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Job Description

Job purpose & objectives:

· Be the owner of your brand / indication, acting as an entrepreneur in managing it and continuously seek for innovative approaches to meet the brand KPIs

· Define the Brand Strategy, develop cross-functional tactical plans to address the needs of all stakeholders always keeping the patient in mind

· Enrich the patient experience in collaboration with the Brand Team and the infield Team and execute the related omnichannel marketing actions.

· Continuously gather insights about brand / indications & competitive landscape across all stakeholder groups

Key interfaces:

Internal

· Brand Team members & leader/BUM

· InField Team members & leader

· Medical team

· Customer Excellence team

· Patient Experience Manager & Lead

· Market Access team

· External Affairs team

· Strategic project lead

· Global IBD team

External

· Healthcare professionals, External experts

· Professional associations and scientific societies

· Agencies and external vendors (digital, marketing, media, etc.)

· Other external stakeholders as appropriate (incl patient associations, key hospital deciders, etc.)

Tasks and responsibilities:

Patient Journey

• Support the development of a robust and accurate Patient Journey in close collaboration with Patient Relations Managers by supporting Brand Team workshops to secure input & cross stakeholder viewpoints and by external insights collection.

Strategic Planning

• Localize the Global Brand Strategy (1-7-5 AbbVie approach) to define brand strategic imperatives, propose strong operational (marketing mix action plan ) & 1-year tactical brand plan and collect inputs from cross-functional colleagues

• Ensure that Brand Story is defined in an accurate manner and with a patient –centric focus

• Diagnose and analyse brand, competitors, market; this includes the understanding of Patient and customers’ needs, Standards of Care, the identification of key environment trends and demand driver in the market

• Identify where no traditional partners can help meet Strategic objectives and where digital solutions can help gather patient insights

• Lead synthesis of insights from cross-functional teams to develop the Brand Plan Insights Chapter

• Monitor competitors activity and key data to adjust strategic planning and tactical plan

Implementation

• Translate Brand Plan into a Tactical Plan – identifying and defining concrete projects to implement our Brand strategy In Field –

• Bring the Brand Story to life through Innovative and patient-centric marketing materials and campaigns including multi-stakeholders initiatives and multichannel opportunities, in line with AbbVie’s Advanced Customer Experience model.

• Design and implementation of all Marketing activities including Innovative Marketing tactics, Traditional and non-traditional partnerships (where non-traditional partners can help meet Strategic Objectives; assess potential partners and manage collaborations).

• Interactive and customised content for CLM, managing the CLM process and overseeing implementation of CLM activities.

• Ensure all in-field materials are aligned to Strategic imperatives.

Finance Forecasting and monitoring

• Expenses forecasting and tracking

• Co-lead the Forecasting as brand owner

• Budget planning, sales & expenses analysis, tracking and ROI measurement ( pre & post ) for Marketing team activities

Compliance

• Ensure Marketing team compliance with all appropriate division and statutory business and regulatory requirements, including Ethics & Compliance and Code of Business conduct procedures and protocols

Qualifications

Required skills and competencies

• Agile/ Capable to manage several projects in parallel and prioritize effectively

• Strong patient and customer focus, responding proactively to change in environment and customer needs

• Strong understanding of all customer and stakeholder types and effectively tailors messages to target audience

• Strong indirect leadership skills and building effective working relationships with a broad range of cross-functional brand team members and stakeholders

• Vision and strategic thinking

• Project management; initiatives-driven

• Accountability

• Tactical planning skills

• Critical thinking, challenge status quo

• Digital savviness & thinking

• Innovation/ lateral thinking

• Effective communication and influence

• Confident and fluent presentation

• Manages budget, forecasting and KPI tracking, leveraging strong analytical skills

Knowledge

• Understands the market, the patient journey, the full range of customer and stakeholder needs , as well as issues related to the therapy area

• Cross-functional roles understanding ( market access, medical, sales, …)

• The healthcare environment and evolving landscape

• The Brand Story principle

• Channel mix techniques and ROI measurement techniques

• Financial processes & business acumen

• Competition, customer base, reimbursement and market access processes/issues

• Pharmaceutical industry business, policies and procedures

• English – Dutch – French languages (fluent)

• Principles of and opportunities for conducting market research

Experience

• Master level preferred

• Experience in medical, sales or marketing role(s)

• Experience in project management

• Knowledge/experience in Immunology is a +

Additional Information

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.