Brand Manager (HCP Cardiometabolic)

Location:

Leira, Portuguese areas, Portugal

Salary:

Competitive

Type:

Permanent

Main Industry:

Search Advertising, Marketing & PR Jobs

Other Industries & Skills:

Legal

Job ID:

132697944

Posted On:

13 February 2026

   

Ready to transform how healthcare professionals engage with breakthrough obesity and diabetes treatments? This is your opportunity to lead the brand strategy for life-changing medicines in a fast-growing market, where your strategic vision will directly impact patient care across Portugal.

Your new role

As Brand Manager focused on Healthcare Professionals (HCPs), you’ll be the strategic force behind our obesity and diabetes portfolio in Portugal. This is a role where deep market intelligence meets creative execution – where you’ll translate customer insights into compelling brand strategies that resonate with healthcare professionals and drive meaningful impact.

Your responsibilities will include:

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-Leading the development and execution of annual brand plans with clear positioning, segmentation, targeting and messaging strategies that drive competitive advantage in the Healthcare Professionals segment.
-Investigating and interpreting market insights (both quantitative and qualitative) to inform long-term strategic plans and deliver on short-term business objectives
-Managing the full spectrum of brand communications – from multi-channel marketing campaigns to sales force materials, training programmes and direct HCP engagement
-Leading cross functional Brand Teams, ensuring alignment and accountability across Medical Affairs, Sales, Regulatory, and Corporate Affairs
-Monitoring market dynamics, competitor strategies and customer behaviour to identify opportunities and adapt tactics in real-time
-Managing promotional budgets, vendor relationships and ROI analyses to optimise performance and demonstrate impact
-Acting as the ‘Brand Champion’ – the go-to expert on market positioning and key messaging for your designated brands

Your new department

Within our Portuguese affiliate, the Cardiometabolic Marketing team plays a critical role in communicating innovative treatments to healthcare professionals and patients, in the right way. You’ll work in an environment where agility meets strategic rigour, where local market expertise is valued, and where your ability to build strong relationships with HCPs, field teams and cross-functional stakeholders will be essential to success.

Your skills & qualifications

We’re looking for a strategic brand marketer who thrives at the intersection of data, creativity and customer insight. To succeed in this role, you’ll bring:

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-Bachelor’s degree in Marketing, Business Administration, or a related field. An additional master’s degree in marketing is an advantage.
-Minimum 5 years of experience as marketing Brand Manager with proven track record of developing and executing successful omnichannel marketing strategies.
-Solid experience in the pharmaceutical industry. Knowledge and genuine interest in the cardiometabolic area will be and advantage.
-This is an individual contributor role however we expect demonstrated leadership experience across cross-functional teams and strong collaborative mindset.
-Fluency in both Portuguese and English, with excellent verbal and written communication skills
-Based in the Lisbon area
You demonstrate excellent communication and negotiation skills, with the ability to influence internal and external stakeholders and represent the brand confidently. Strategic thinking combined with operational excellence – you can develop long-term vision while ensuring flawless day-to-day execution. A customer-centric mindset with genuine passion for understanding HCP needs and translating insights into effective marketing strategies.

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with determination, constant curiosity and a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lasting change for long-term health. One where diverse thinking, shared purpose and mutual respect come together to create extraordinary results. When you join us, you’re not just starting a job – you’re becoming part of a story that spans generations.

What we offer

There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.

This is a office-based role in our Lisbon office.

Contact

, please submit your CV in English. We also encourage you to include a cover letter highlighting your relevant experience and what makes you excited about this opportunity.

Deadline

February 22nd. Applications are reviewed on an ongoing basis.

 

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we’re not chasing quick fixes – we’re creating lasting change for long-term health. For over 100 years, we’ve been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what’s possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we’re making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.

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