Brand Manager – Central & South CEE Cluster

Location:

Bucharest (12423) – Romania

Salary:

Competitive

Type:

Permanent

Main Industry:

Search Sales Jobs

Advertiser:

Perrigo

Job ID:

131222825

Posted On:

12 October 2024

 

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill(R), Compeed(R), Solpadeine(R), NiQuitin(R), ACO(R), and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to a blended-branded business to win in self-care.

Description Overview

We are excited to be recruiting a Brand Manager Central Eastern Europe (CEE) Central – South Cluster to join our dynamic Cluster Marketing Team in Romania, Bucharest. This position will report to the Category Marketing Manager and will be responsible for the management of a brands’ portfolio to achieve company objectives at CEE Central – South level. As Brand Manager CEE Central – South Cluster you will have fundamental role in developing the strategies for assigned portfolio for all countries in the region and work very closely with local countries’ Activation Teams to ensure best in class implementation.

Scope of the Role
-Develop annual marketing plans and monitor-guide-coach the successful implementation of brands’ strategy at country level.         
-Development & execution of Media Strategies in close cooperation with Central Marketing & Media groups.
-Drive the innovation pipeline (new brand and line extensions launches) in line with the central opportunities and local market insights, including business case building, go-to-market plan, marketing mix and implementation. 
-Monitor markets’ dynamics and identify business/marketing opportunities.
-Monitor brands’ performance across all key metrics and propose corrective actions as required. 
-Perform competition intelligence, market trends analysis & identify consumer insights and their implications on the business, using market research and in collaboration with local countries.  
-Responsible for managing brand P&L, in line with targets, to ensure optimum financial shape 
-Ownership of marketing budget on assigned brands
-Lead internal alignment meetings (Local Countries & Central Marketing) /reviews for assigned brands with active involvement in delivering Selling stories/ NPDs info – Selling Stories/ MKTG Strategy support /A&Ps allocation 
-Development of CEE Central – South Brand toolkits following Central Marketing Toolkits for assigned portfolio and lead all internal alignments with local RA & Activation teams 
-Cross-functional collaboration with key departments (Activation teams, Sales, E-commerce, Regulatory Affairs, Quality Affairs, Finance, Supply) and close cooperation with external partners (creative, media, market research agencies) to ensure alignment, successful and on-time execution of the marketing strategy/ plans and achievement of brands’ objectives.
-Lead Category/brand Market Research

Experience Required
-Relevant University degree (Marketing/Economics/Business Administration)
-At least 4 years of previous experience (OTC, FMCG) – previous experience in VMS category will be considered an asset
-Strong analytical & strategic thinking 
-Passionate, with CAN DO attitude, Problem solving mindset & results’ orientation 
-Innovation & creativity spirit 
-Solid organizational & communication skills
-Leadership and teamwork skills   
-Ability to manage time and prioritize effectively
-Desire to work in a fast-paced environment
-Good knowledge of digital marketing
-Excellent oral and written skills in English
-Excellent knowledge of MS Office
Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about Total Rewards at Perrigo. 

Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of “America’s Best Employers by State 2024”. Find out more here

Applicants please note:  to this position please click the APPLY button at the bottom of the application.  (The SAVE button will only save your profile information but not submit an application for this open position.)  Thank you.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.  Our full Equal Employment Opportunity and Affirmative Action Policy Statement is available on our main career site in English and Spanish and will be provided in other accessible forms for persons with disabilities. #DIV #weareperrigo

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