Brand Executive (On Trade) – International Drinks Brand – London – Up to A£40k + Benefits
My client is one of the most popular International Drinks Brands which is highly represented across the world. The client boasts a fantastic range of product along with a ground breaking sustainability message.
As an On-Trade Brand Executive, you will be responsible for developing and executing brand and marketing strategies to drive brand awareness and sales in bars, restaurants, hotels, and other on-trade venues. You will work closely with our sales team, distributors, and on-trade partners to create impactful marketing campaigns and promotions that resonate with our target audience.
Brand Executive Key Responsibilities:
* Develop and implement on-trade marketing strategies to achieve brand objectives and sales targets.
* Plan and execute promotional activities, events, and activations in on-trade venues.
* Build and maintain strong relationships with key on-trade accounts and partners.
* Collaborate with the sales team to identify opportunities for brand growth and visibility in the on-trade sector.
* Monitor and analyze market trends, competitor activities, and consumer insights to inform marketing strategies.
* Manage budgets and track the effectiveness of marketing campaigns, providing regular reports on performance and ROI.
* Ensure brand consistency across all on-trade marketing materials and activities.
* Coordinate with the creative and digital teams to develop engaging content and promotional materials.
The ideal Brand Executive will have:
* Minimum of 3 years of experience in on-trade marketing, preferably within the drinks industry.
* Strong understanding of the on-trade market and consumer behaviour.
* Excellent communication and relationship-building skills.
* Proven track record of successfully managing marketing campaigns and promotions.
* Ability to work independently and as part of a team in a fast-paced environment.
* Creative thinker with a passion for brand building and innovation.
* Proficiency in Microsoft Office and familiarity with digital marketing tools and platforms.
If you are interested in having a chat about this role, please forward updated CV’s to Mark at COREcruitment / # are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia.
To view other great opportunities please check out our website corecruitment or Apply for a confidential chat about upcoming opportunities. Likewise, if you are looking to recruit then we would love to hear from you.
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