Brand & Customer Marketing Manager (m/f/d) Southern Europe

Job title:

Brand & Customer Marketing Manager (m/f/d) Southern Europe

Company:

Helly Hansen

Job description

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ – the company’s most innovative and responsible waterproof/breathable technology to date.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world and the company is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.comBrand & Customer Marketing Manager (m/f/d) Southern EuropeLocation: Barcelona, SpainMission: In this role, you will develop & execute the marketing plans for Southern Europe (Spain, France, Italy), with the goal of driving brand building initiatives and sustainable sell-through results for both the Sportswear and the Workwear side of the business.Reports to: Regional Marketing Manager, Continental EuropeKey responsibilities:

• Act as a strong business partner to the Sales team & develop focused Marketing plans in alignment with the company growth strategy for omnichannel success
• Execute the Marketing mix for Southern Europe (Sportswear & Workwear)
• Regional Marketing budget management
• Manage & activate the local PR agencies (Spain, France & Italy)
• Identify and establish relevant partnerships and collaborations with local organizations, ambassadors and influencers that can strengthen the brand in the region.
• Manage the key local brand partnerships for asset generation & storytelling through PR & HH’s owned channels
• Plan & execute local events (PR, Consumer or Trade facing activities)
• Plan & develop KA and specialty stores sell-in & sell-through programs (in-store & digital)
• Leverage the regional retail network for PR work & consumer engagement initiatives
• Support the development and distribution of Marketing materials for tech clinics & staff trainings
• Manage and adapt assets for use across omni-channel

Experience/Skills:

• University degree or similar in the field of Marketing/Business
• +5 years working experience within Marketing (preference for sports/outdoor industry or FMCG)
• Very strong verbal & written communication skills in English & Spanish (knowledge of French &/or Italian is a plus)
• Networking & partnership management experience
• Strong presentation skills
• Good skills in MS-Office, especially in Power-Point
• Willing to multitask and work under pressure, with ability to prioritize effectively
• Strong project management and coordination skills
• Effectively balance autonomy and collaboration
• Understanding of the retail and sporting goods environment
• Experience with digital & in-store customer campaigns
• Interest in technical apparel & footwear
• Having a holistic view & understanding of importance of sales and marketing collaboration
• Adaptable to changing demands and circumstances

Personal Attributes:

• Solution oriented with positive mindset
• Energetic and enthusiastic
• Systematic and well organized
• Team player
• Having a “doer-mentality”, ready for hands-on work
• Social intelligence, adaptable to different cultures & styles
• Empathy for other perspectives
• Active Listening
• Passion for sports & the outdoors (experience with some of Helly Hansen sports is a plus)
• Willingness to travel

We Offer: The opportunity to join a high-performance team within a global brand in growth. A culture of inclusion, empowerment, and ownership. Competitive benefits, discount on great gear, work laptop and a mobile phone.The role is a full-time position (40 hours, with hybrid working possibilities), based in Barcelona, Spain.Starting as soon as possible.Interested? We are looking forward to receiving your application including your letter of motivation, CV and letters of reference.Contact personAleksandra StanishevaRegional Marketing Manager

Expected salary

Location

Barcelona

Job date

Sat, 01 Jun 2024 22:39:31 GMT

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