B&J EUR & ANZ Integrated Marketing Manager in Datchet, United Kingdom

About Ben & Jerry’s

Ben & Jerry’s Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000 Ben & Jerry’s became a wholly owned autonomous subsidiary of Unilever with a unique governance structure that provides for an independent Board of Directors vested with primary responsibility for advancing Ben & Jerry’s social mission and ensuring the essential integrity of the brand.

Ben & Jerry’s is one of Unilever’s most valuable and iconic brands, with annual turnover exceeding €1 Billion, and with high ambitions to double the business, and expand its impact throughout the world. Central to the mission of Ben & Jerry’s is the belief that all three parts of its mission must thrive equally. This translates into a high-paced growth environment without compromising our grassroots and activist spirit. That is how we remain a true purpose-led organization with a connected 3-part mission, which you will find reflected in our KPI’s .

Ben & Jerry’s 3-Part Mission:

Social mission: We initiate innovative ways to improve the quality of life locally, nationally, and internationally specifically on Climate Justice and Social Justice, Racial Justice, and Economic Justice

Product mission: We make and distribute the finest quality natural ice cream and euphoric concoctions

Economic mission: We operate our Company for sustainable, Profitable financial growth

Role Overview

As the EUR/ANZ Integrated Marketing Manager, you will have the responsibility of managing our consumer marketing campaigns and activities across our Key Markets in Europe and Product Campaigns Globally .

You will be responsible for leading the development and execution of Integrated Marketing campaigns across our primary consumer touchpoints including advertising, digital content, paid media, events/experiential, and partnerships. You’ll partner with the Innovation, Communications , Digital, Retail , CBLs , CMI, Customer Development and CS&P , and Social Mission to ensure campaigns are integrated across all channels .

Moreover, you will be the primary marketing partner with our activism team to develop and execute brand-led activism campaigns.

In this role, you will lead a fan -centric , culture obsessed, and values driven , integrated marketing function focused on building brand love, cultural relevance, and memorable strategies and tactics to drive short term sales, social impact, and long-term equity for Ben & Jerry’s .

As a strategic, execution al , and creative leader, the EUR/ANZ Integrated Marketing Manager will be a key member of the European and Global M arketing team, reporting to the Global Head of Integrated Marketing .

This role will focus approximately 7 0% on the top Ben & Jerry’s markets in Europe /ANZ (UK, Germany, France, Netherlands, and Australia) developing integrated marketing campaigns across all consumer touchpoints .

This role will focus approximately 3 0% on Global Product campaigns, developing integrated marketing campaigns coordinating across all consumer touchpoints and delivering Advertising assets .

Responsibilities

• Responsible for developing and executing consumer marketing programs that support the brand strategy and deliver impactful results across Ben & Jerry’s three-part mission.

• Champion a culture of inclusivity and equitable practices within the team and across all projects, ensuring diversity and inclusion are at the forefront of Ben & Jerry’s work and culture.

• (Fan First) Product Comms Strategy: In partnership with the Innovation and Communications teams deliver the product comms strategy and champion the need to have impactful fan facing stories baked into our products from flavor name to flavor build and execution.

• Brand Experience Toolkits ( BETS ) : Lead the development and execution of BETs & launch toolkits in partnership with innovation PLs

• Creative Platform Development: Lead the creative platform development for Europe /ANZ with creative agency partners .

• Creative Asset Development Strategy: Lead the development of the creative strategy for all channels/assets, identifying which partners develop each asset in partnership with senior stakeholders to drive global efficiencies.

• Partner with regional and local act ivism managers and regional communications to develop and execute brand-led integrated activism campaigns.

• Support successful implementation of media campaigns in market, working closely with the country teams, senior stakeholders and regional/global marketing teams to deliver OTIF

• Work with cross functional marketing teams in the development of marketing strategies, campaigns, materials, communications plans, PR and digital media efforts

• Work closely with the creative team to ensure excellent brand representation across all materials inc packaging, POP, promotions, advertising, etc.

• Partner with CMI to p ropose and commission consumer research for comms campaign assets as needed deploying both LEAN test .

• Partner with Global Innovation & European CS& P on overal l Marketing strategy and annual plans.

• Collaborate with Global Digital Media and local CBLs to ensure campaigns align with paid media strategies and plans .

• Create strong relationships with external creative and marketing agencies, working collaboratively to deliver compelling results.

• Embed the company’s diversity, equity, and inclusion work throughout all marketing and communications workstreams from a budget, workflow, and input perspective.

• Proactively cultivate an inclusive environment that prioritizes psychological safety, and creates a place where people of diverse backgrounds, lifestyles, and nationalities feel welcomed, appreciated, and most of all, love working together

• Lead and inspire big, innovative, creative thinking that drives differentiation and brand love, and cascades into impactful business results.

  Qualifications

• Bachelor’s degree (or applicable experience) required .

• 5 + years of consumer marketing experience in a fast-paced, high pressure marketing environment, preferably within a CPG business, franchise organization, national brand(s), and/or agency

• Demonstrated understanding of creative and marketing a gency management including RFPs, briefing, feedback, and creative production.

• Deeply familiar with brand strategy, multi-channel execution (paid and owned), social platforms, influencer strategies, earned media, retail marketing, community building and have executed these at scale, driving business results and brand equity along the way .

• Skilled at building brand awareness and igniting consumer action.

• Demonstrated understanding how to utilize social media and social platforms to build movements , support campaigns , build understanding and drive consumers to take action .

• Skilled at budget management with a focus on budget allocation and optimization and the ability to build business case s for annual plans and strategic initiatives .

• An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry .

• Experience with presentation and communication skills along with the ability to professionally communicate effectively across all levels of the organization .

• Ability to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally through direct and positive communications .

• L eadership skills including the ability to build teams, motivate, guide, develop & mentor , including direct reports and cross functionally.

• Experience managing teams through creating trust, psychological safety, and effective delegation & empowerment.

• Cooperative team player with an upbeat, positive, “can-do” attitude!

Job Category: Marketing

Job Category: Márketing

Job Category: Commercialisation

Job Type: Brand Manager

Industry: UnileverExperiencedProfessionals