B2C Product Marketing & Activation in Brussels, Belgium

We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers’ own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.

Position Summary

As B2C Product Marketing & Activation manager, you’re responsible for managing and coordinating the B2C product portfolio of machines, implementing global product launches, and adapting them to meet market needs. You will also define the strategy and implement the machine promotional plan for both Direct and Trade channels. Additionally, the B2C Product Marketing & Activation manager will play a key role in the launch of the circular offer for machines, RELOVE.

A day in the life of a B2C Product Marketing & Activation manager

• Build and share expertise of the machine market, trends, and competition by conducting annual deep dives and sharing insights across teams.

• Implement global product launches, manage the local product strategy, and conduct pre- and post-evaluations of launches.

• Manage the product portfolio for both systems (Original and Vertuo line) and channels, reviewing performance and coordinating the launch of RELOVE in Belgium.

• Define and implement the machine promotional plan, conducting evaluations and aligning with trade on investment priorities.

• Participate in building the yearly plans, sharing market learnings, reviewing performance, and establishing strategy and budget.

• Drive the Monthly Business cycle for machines by preparing, participating in meetings and creating a list of risks and opportunities.

What will make you successful

• University degree in marketing, commercial, or equivalent.

• At least 5 years of experience as a Category, Product, and/or Brand Manager.

• Experience in project management, particularly with complex projects.

• Good understanding of value chain analysis and all functional areas of the business.

• Strong product and category management knowledge.

• Excellent verbal and written communication skills.

• Strategic thinking and ability to analyze information from various sources.

• Planning and execution skills.

• Ability to collaborate with diverse teams and lead various projects.

• Curiosity, solution-seeking mindset, and drive to achieve goals.

• Fluency in Dutch and/or French and English (written and spoken).

What we offer

• A fulltime position

• excellent terms of employment, with elements such as a 13th month, 25 holidays and seniority days and many other extra’s

• a large availability and variety of corporate training and development programs;

• career opportunities, within Belgium as well as international;

• an excellent working environment, high team orientation, high brand and company pride, and motivated and ambitious colleagues.

Respect is central to our culture, an important part of which is room for differences. Differences in people who buy our products and in our workplace. It is important to us that everyone feels welcome and at home, regardless of your gender, religion, cultural background, age, disability or who you love. We are convinced that diversity leads to more creativity and innovation and helps our organization move forward. That is why we are actively working on a culture and leadership that offers equal opportunities for everyone!