AVP, ESG Marketing

About Preqin

You will be joining the world’s leading data and insights provider for the alternatives assets industry. We empower the finance community with comprehensive data and expert insights so they can make faster and smarter investment decisions with precision and confidence. We are a forward-thinking company and strive to make an impact by enabling our customers to envision future possibilities, invest in ideas and infrastructure that build strong communities.

Job Overview

Preqin is seeking a creative, enthusiastic AVP of Segment Marketing, ESG to join our rapidly growing global marketing team in London. We are one of the first companies to develop data-driven solutions for the private markets and as such, we are looking for a forward-thinking leader to join our fast-paced, collaborative marketing team. We balance creative problem solving with data-driven insights to produce measurable results for sales and clients. The ideal candidate will have experience developing go-to-market strategies, is customer focused, highly collaborative, and has a proactive approach to getting things done.

The AVP, Segment Marketing for the ESG Solutions business will be responsible for go-to-market planning, cross-functional projects, and global marketing campaigns that deliver on commercial goals. Reporting to the SVP, Head of Segment Marketing, you will work closely with sales, product management, strategy, research, and content teams to align plans and ensure the vision, strategy, positioning, and messaging for new and existing products is clearly communicated throughout the organization and into the market.

We’re looking for a hands-on leader who can act as an individual contributor while managing a small team. A successful AVP, Segment Marketing, ESG will be able to understand the needs and motivations of our target audience and synthesize information into audience-first messaging, marketing materials that drive demand, and successful product launches.

In this role you will:

• Lead, develop and refine the GTM strategy for ESG products in the market, ensuring the value proposition, positioning, and messaging resonates with target personas

• Build and execute marketing plans leveraging email, content, press, partnerships, events, social media, and other marketing levers to establish and grow product demand and client adoption

• Project manage marketing campaigns and initiatives, ensuring campaign tactics remain aligned with commercial goals, campaigns are delivered on-time, and ROI is achieved for the ESG Solutions business

• Develop go-to-market materials including collateral, pitch decks, one-pagers, competitor guides, videos, sell sheets, and FAQs in collaboration with product, sales, and the broader marketing team.

• Measure and analyse the effectiveness of marketing programs (campaign results, ROI, web analysis, evaluation of KPIs) and communicate results to internal stakeholders

Key Requirements for this Role:

• 6+ years experience in a product marketing role

• Proven GTM launch experience, devising campaign/project plans and effectively managing timelines

• Excellent written and verbal communication skills

• Ability to think strategically and problem solve

• Strong organizational skills and high attention to detail

• Strong analytical, communication, and presentation skills

• Creativity in approach to the job, specifically with generating new ideas and formulating marketing plans

• Experience influencing senior executives and driving consensus across multiple stakeholders with diverse priorities

• A global mindset: ability to adapt to audiences in multiple geographical regions

Desirable Requirements:

• 8+ years of marketing experience

• Bachelor’s degree in marketing, business, or communications

• Prior experience in financial services and/or sustainability experience, including sustainable finance and environmental, social & governance (ESG) data preferred

• Experience with Salesforce and marketing automation software

• Takes initiative, embraces ownership, and willing to go above and beyond without being asked

• Flexible and willing to change priorities based on business needs

Company Benefits:

• The opportunity to work within a well-regarded organisation in a fast-growing sector.

• Develop your career in a high growth company with an international presence.

• Subsidised Private Medical Insurance via BUPA, after successful completion of 3 months should you wish to.

• Interest-free season ticket loans on completion of probation.

• A pension plan under auto-enrolment which currently requires a minimum employee contribution of 5% of annual salary. This is matched by an employer contribution of 4%. You can opt to contribute more should you wish to. After your 1-year service with the company the employer contribution will be enhanced to match your contribution up to a maximum of 10% of your pensionable earnings. This means that if you are contributing the minimum contribution of 5%, after your 1-year service, Preqin will automatically uplift the company contribution to 5% of annual salary.

• Cycle to work scheme.

• Study support of up to £900 per annum for relevant business qualifications and enhanced support of up to $2,500 for CAIA.

• Excellent Offices in London close to Victoria station and the proximity to many shops and restaurants and London’s West End.

• Company-sponsored sports teams.

• Winter and summer office parties and a company-funded team social budget.

Our culture and values are:

Be Customer obsessed

We exist for our customers. We listen to them and understand their challenges. We design best-in-class data solutions for their success. 

Act with integrity 

We build trust through honesty and transparency. We’re committed to doing the right thing for our customers, our company, and each other. 

Own your success  

We’re a high-performance team. We challenge and champion each other in our pursuit of excellence. We never stop learning and strive to become experts in our fields

Think forward  

We lead the industry through innovation. We foster collaboration and creativity to solve our clients’ next challenge and give them a competitive advantage.  

Make an impact 

We drive positive change as individuals, and as a company. We’re passionate about creating a better tomorrow for our industry and our communities.

Equal Opportunities at Preqin:

Preqin is an equal opportunity employer where diversity is at the heart of our business. It is the policy of Preqin to ensure equal employment and consider all qualified applicants without regard to race, colour, religion, sex, sexual orientation, marital status, gender identity or expression, national origin, age, disability, pregnancy, veteran status, genetic information, socioeconomic status, political affiliation, or any other basis prohibited by applicable law. Preqin is committed to offering an inclusive and accessible experience for all job seekers, so everyone has the opportunity to be successful. If you need a reasonable accommodation during the application process due to a disability, please let the Preqin recruiter know at the start of the application process. Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process.

ID: 2023-1719

External Company URL: https://www.preqin.com

Street: Verde