Job title:
Associate Director, EMEA Marketing Research and Intelligence – Spotify Advertising
Company:
Spotify
Job description
Spotify is a leading global music streaming platform that provides over half a billion users with access to an extensive library of songs, podcasts, and audio content. We are looking for a new team member to join our advertising band in EMEA. You will play a crucial role in leading research and measurement strategy for the region and will partner closely with leading brands and agencies to educate them on the power of Spotify. We’re an ever-evolving team working on a fast growing product – expect new challenges all the time!What You’ll Do
- Play a key role in developing our go-to-market sales narrative in collaboration with sales partners and cross-functional teams to bolster the value of Spotify advertising and help evolve how brands engage with Spotify
- Serve as a measurement expert that supports pre-campaign measurement efforts such as generating demand, thought leadership, and marketing of our measurement solutions
- Understand the sales business, being proactive and resourceful in order to increase client engagement and achieve sales targets
- Partner with our most strategic advertisers and agency partners building research and measurement programs that impact revenue
- Provide critical media industry expertise – staying ahead of industry trends, research & measurement methodologies, and 3rd party partnerships
- Educate internal and external stakeholders on media performance trends and standard processes to advise business decisions across our business
- Lead multiple client and agency research external client engagements – presenting thought leadership and measurement insights
- You will partner with our Business Marketing team to identify and outline top performing campaigns to publish as case studies
- You will partner with internal team members and clients regarding training and research consultation
- Extract insights from large and diversified data/results, provide hypotheses, and use insights to answer sales, marketing, and business development questions
- Use 1st party data and custom research to go beyond syndicated research, to help broaden the understanding of our listeners
- Have a strong POV on validity of data sources and ensure that all insights are consistent and methodologically sound
- Be a people leader, guiding a dedicated, high performing and diverse team to do the best work of their career
- Setting the team’s goals and being accountable for hitting them
Who You Are
- You have 10+ years of experience in digital advertising research at a research vendor, media owner, advertiser or agency partner.
- You have experience in our main EMEA markets: UK, FR, DE, ES, IT
- You understand and have extensive experience in the role of research and measurement to drive incremental advertising revenue
- Be an exceptional presenter in both intimate and expansive forums, having the ability to exert influence on decision-making processes
- High level of experience in running multiple-forms of advertising measurement – Brand Lift, Cross Media, Digital Measurement
- Strong background in quantitative advertising research, with proven skills in crafting and analyzing sophisticated research studies
- Extensive experience in data analysis and storytelling, going beyond the “what” to tell the “why” within research results
- Hands-on and inherently curious, going above and beyond if you find data taking you in interesting or unexpected places
- Previous usage of SQL or equivalent a plus
- Strong understanding of the media and advertising landscapes
- Experience working with 3rd party research tools
- Experience with custom survey programming and data analysis software desired
- You are a self-starter who gets stuck into projects and works on your own initiative without needing direction
- A positive and collaborative teammate who values building positive relationships with colleagues and team members
- Leadership experience, with a track record of managing and mentoring researchers
Where You’ll Be
- For this role there will be some in person meetings, but still allows for flexibility to work from home. We ask that you come into the London office at least 1 time per week.
Expected salary
Location
London
Job date
Fri, 13 Sep 2024 01:08:36 GMT
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