Associate Director, Creative, Content & Campaign Global

Job Title

Associate Director, Creative, Content & Campaign Global

We’re looking for a strategic and conceptual marketing leader to shape how Amadeus tells its story — through distinctive campaigns, compelling content, and seamless creative execution, powered by human imagination and intelligent innovation.

As part of Central Marketing, you will lead the Creative, Content & Campaign function — responsible for the strategic development, orchestration, and delivery of global campaigns that drive brand preference and business growth. This team combines creativity, content, and operational excellence to ensure Amadeus marketing is relevant, impactful, and consistently world-class.

You’ll collaborate closely with Vertical Marketing Managers and Field Marketing teams to translate business priorities and customer insights into fully integrated, insight-led campaigns that showcase the Amadeus platform and solutions. You will also play a pivotal role in shaping how AI and emerging technologies redefine the way Amadeus creates, delivers, and measures marketing — enabling new levels of relevance, intelligence, and creative possibility.

Key Responsibilities

Campaign Strategy & Delivery

• Translate business and marketing strategies, along with vertical value propositions, into compelling campaign concepts and creative platforms.
• Collaborate with Vertical Marketing Managers to build on defined propositions — shaping the positioning, narrative, and creative expression that bring them to life.
• Lead the creative and campaign development process end-to-end: from concept and planning through to delivery, performance, and continuous enhancement.
• Design campaigns from the AI-up — using intelligence, predictive insight, and automation to make campaigns more relevant, adaptive, and effective.
• Oversee orchestration across channels (digital, social, experiential, and owned), ensuring cohesive storytelling and connected execution.
• Develop AI-informed campaign frameworks that generate dynamic, data-led guidance and assets for Field Marketing — enabling activation that is intelligent, adaptive, and context-specific rather than static or toolkit-based.

Creative & Content Leadership

• Define the creative vision for campaigns, ensuring they express the Amadeus brand with clarity, distinction, and emotional resonance.
• Lead the in-house creative and content team in the development of campaign concepts, design systems, and narratives that engage diverse audiences across the travel ecosystem.
• Champion a culture of intelligent creativity — using innovation and emerging technologies strategically to unlock new creative possibilities and deepen customer relevance.
• Ensure every campaign embodies the Amadeus purpose and maintains brand integrity while adapting to customer context and channel behaviour.

Operational Excellence & Team Leadership

• Lead a multidisciplinary team of designers, writers, content producers, and campaign specialists, fostering collaboration and accountability.
• Define and continuously refine the operating model for creative, content, and campaign delivery — ensuring efficient intake, prioritization, and execution.
• Build and manage relationships with external partners and agencies to extend capacity and capability as needed.

Innovation & Future Thinking

• Drive a forward-looking creative and campaign agenda that anticipates audience expectations, technological change, and market opportunity.
• Shape how Amadeus uses innovation — particularly AI — to transform how campaigns are conceived, created, and delivered.
• Act as a connector across Central and Field Marketing, ensuring campaigns are globally aligned yet locally powerful.

Leadership Competencies

• Strategic Thinking: Links creative and campaign direction to business strategy and long-term goals.
• Customer Focus: Places the customer at the heart of campaign and content design.
• Collaboration: Builds strong, trust-based relationships across functions, geographies, and business lines.
• Innovation: Challenges conventional approaches; uses technology and AI to rethink how marketing creates value.
• Results Orientation: Ensures disciplined execution and measurable impact.
• Inspiring Leadership: Creates an inclusive, empowering culture where creativity and accountability thrive.
• Learning & Agility: Embraces change, curiosity, and experimentation to evolve with the business.

Qualifications & Experience

• 15+ years’ experience in marketing, creative, and campaign leadership within a global organization — in B2B, technology, or travel sectors.
• Proven success leading the end-to-end development and delivery of integrated, digital-first campaigns that drive measurable business impact.
• Experience managing or evolving in-house creative and campaign teams serving multiple business units or markets.
• Strong understanding of campaign strategy, creative operations, and the strategic role of AI and digital innovation.
• Excellent communication and storytelling skills, able to influence and inspire across all levels of the organization.
• Visionary thinker with a passion for human creativity, customer relevance, and intelligent innovation.

Diversity & Inclusion

Amadeus aspires to be a leader in Diversity, Equity and Inclusion in the tech industry, enabling every employee to reach their full potential by fostering a culture of belonging and fair treatment, attracting the best talent from all backgrounds, and as a role model for an inclusive employee experience.

Amadeus is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, ethnicity, sexual orientation, age, beliefs, disability or any other characteristics protected by law.

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