Associate Brand Manager, Benelux in Brasschaat, Belgium

Associate Brand Manager, Benelux

• Location

• Brasschaat, Antwerp, Belgium

• Breda, North Brabant, Netherlands

• Job ID 0000015508

• Category Sales, Marketing & Product Management

Job Description

Are you a marketer with a passion for brand marketing and outstanding project management skills? If you are excited about delivering playful campaigns for one of the most iconic brands in the world,we’dlove to hear from you!

Please note:

• This role is based inBrasschaat, Belgium (nearby the Dutch border – Breda). We can offer a local Belgian or Dutch contract depending on the country you are living in.

• We offer a hybrid working model – our office will be your primary workplace (3 days/week) with flexibility to work from home 2 days/week. On a Dutch contract, you can work a max of 2 days/week in the office.

• To apply, please send your CV in English.

Core Responsibilities:

• Localize and implement marketing strategies, balancing consumer demand and shopper conversion across ATL and BTL touchpoints in close collaboration with digital, trade and sales teams.

• Drive selling in of strategies, product portfolio and campaigns towards internal and external partners.

• Brief our media agency on the Benelux media plan for your audience and brands with a focus onoptimizingyour marketing budget.

• Manage a portfolio of brands with a sharp focus on business performance,trendsand insights.

• Being proactive in suggesting potential actions.

• Collaborate with the Operations team in the S&OP cycle on the business planning and review cycle for the franchise.

• As the brand manager for LEGO City, LEGO Harry Potter, LEGO Star Wars and other external IP’s, you will also collaborate (together with the Sr Brand Manager) with our IP Partners.

Play your part in our team succeeding

In the Benelux head office inBrasschaat, you will join a team of 6 brand marketers who enjoy end-to-end responsibility for their own LEGO® themes and audiences.

Collaboration is key to us, and you will be welcomed into a small family where we look out for one another and help each other succeed. To market our toys, we need inspiration and a little out-of-the-LEGO-box thinking.

With high market penetration and a position as the strongest toy brand in the region, driving short and long-term sustainable growth is a key challenge, so you will have plenty of opportunities to develop your brand management skills.

Do you have what it takes?

• Several years of experience working in brand marketing. Open for candidates with commercial Retail, Media or DGTL marketing experience but need to show understanding of marketing campaigns execution across full funnel (both ATL/BTL).

• Sound knowledge of marketing principles and fundamentals. Experience with digital marketing.

• Strong analytical skills to distill insights.

• Excellent organizational and project management skills, with the ability to prioritize deliverables.

• Outstanding communication skills both verbally and in writing, and comfortable presenting sophisticated ideas.

• Ability to work in a dynamic environment with a wide network of partners (both internal and external).

• Previousexperience within the toy, family, or gaming industry and/or digital/eCommerce is a strong plus but not mandatory.

• Proficient in English and proficient in either French or Dutch.

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What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

• Your workplace –When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO ® team today.