Assistant store manager

Location:

Sofia – Sofia City, Bulgaria Provinces, Bulgaria

Salary:

Competitive

Type:

Permanent

Main Industry:

Search Retail & Wholesale Jobs

Advertiser:

adidas

Job ID:

133289539

Posted On:

13 August 2026

1. PURPOSE & IMPACT ON ORGANIZATION:

Contribute to meeting or exceeding store sales and profit targets by:

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-Passionately inspiring consumer loyalty to the brand.
-Effectively serving/selling to customers and diligently executing store operations
-Providing support and feedback to Retail Professionals
 

2. KEY RESPONSIBILITIES:

Customer Service & Store Operations:

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-Be aware of store sales and KPI targets, as well as individual performance targets, take ownership over them and effectively use all available store resources to meet or exceed them.
-Identify sales and KPI improvement opportunities and communicate suggestions to store management to address them and drive commercial success.
-Execute and be a role model for customer service, meeting or exceeding customers’ expectations.
-Share your customer service experience and train selected team members to fine-tune their service skills.
-Be a resource for Retail Professionals in dealing with complex customer service situations.
-Be a Brand Ambassador, consistently exhibiting the Brand Attitude and Values.
-Use seasonal Brand and advanced product/category expertise during sales transactions, to successfully meet the specific needs of even the most demanding customers.
-Guide and train selected team members on basic Foundational and Seasonal Brand and product knowledge.
-Adhere to all established policies and procedures.
-Process merchandise deliveries quickly and effectively, and constantly replenish merchandising fixtures to ensure the store’s entire product offer is represented on the sales floor.
-Complete cash register transactions quickly and accurately (if applicable).
-Minimize loss in both, the stockroom and the sales floor.
-Perform all store operations in a safe, effective and efficient manner.
-Collaborate productively and respectfully with team members.
-Make yourself available to support other team members when needed.
-Complete all applicable training programs and effectively apply the learning on the job.
-Seek coaching and learning opportunities to continually improve your performance.
 

KNOWLEDGE, CAPABILITIES AND EXPERIENCE:

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-Advanced Retail Professional Competencies
 

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-Good IT skills (Word, Outlook, Excel, PowerPoint).
 

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-Fluency in English.
 

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-Good numeracy, literacy, verbal and written communication skills.
3. MINIMUM QUALIFICATIONS:

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-Secondary education.
-Minimum 1 year work experience in a sports/fashion customer- and commercial-focused retail environment with
advanced selling experience and VM dedicated experience.
 

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