Assistant Marketing Campaign Manager (Apprenticeship)

Contents

• Location
• About the job
• Benefits
• Things you need to know
• Apply and further information

Belfast, Birmingham, Cardiff, Darlington, Edinburgh, London, Salford

About the job

Job summary

The Department for Business and Trade (DBT) is the department for economic growth. We support businesses to invest, grow and export, creating jobs and opportunities across the country.

DBT’s marketing team is offering the rare opportunity for an Assistant Marketing Campaign Manager to support its award-winning and innovative international marketing campaign in a dynamic and energised marketing team. 

The Assistant Marketing Campaign Manager will work across the GREAT Global Trade and Investment (GTI) campaign, the UK Government’s flagship international marketing campaign. The GTI promotes the UK as a premium destination for overseas buyers and investors. It is a central part of the Government’s world-renowned GREAT Britain and Northern Ireland campaign, showcasing the best of what our whole nation has to offer to inspire the world and encouraging people to visit and do business, invest, and study in the UK. 

This is a fantastic opportunity to join a dynamic marketing team that sits within the wider marketing and communications team at DBT. Working alongside creative professionals across the department, wider government as well as with industry-leading creative and media agencies will provide you with an excellent platform to gain experience and develop your marketing career. 

If you are a practical and hardworking individual in the early stages of your marketing career with a desire to be part of showstopping campaigns, this role is for you.

Job description

The role will allow you to work on a wide range of projects spanning the marketing mix, from above the line and PR campaigns to low cost and no cost activities. You will play an integral part of the campaign development and delivery as well as taking individual accountability for leading projects and work streams.  

Responsibilities will vary but could include a mix of the following:

• Support the digital marketing strategy to help deliver on campaign objectives and help to lead the execution of multi-channel campaigns, ensuring consistency in the promotion of the brand and the customer journey.
• Work closely with media and creative agencies to deliver campaign work.
• Manage multiple stakeholders from different disciplines to enable on-time and quality execution of the campaign.
• Support on key campaign moments across overseas markets, ensuring the target audience is front of mind in all delivery.
• Carry out research to produce compelling content in support of the campaign across channels such as Twitter and LinkedIn.
• Monitor content performance across multiple channels and providing data-driven recommendations for optimisation.
• Support on email marketing including content development and segmentation of data sets.
• Support campaign activity around events through effective digital and offline channels.
• Support on email marketing including content development and segmentation of data sets.
• Be a point of contact for the process of collating stories about successful investments and exporting businesses from across the department. Facilitate their use in outputs from across DBT’s communications and marketing directorate as well as wider government.
• Provide support such as arranging team meetings, minute writing, collating team activity into regular updates for the organisation using packages such as Microsoft Office.

Person specification

• A genuine passion for marketing, staying abreast of the latest techniques and trends.
• Exceptional copy writing skills for social media activity, website content, and other marketing materials.
• Ability to juggle multiple campaigns and projects across numerous paid media channels.
• Ability to communicate clearly with multiple stakeholders both internal and external to your team to ensure challenging deadlines are met.
• An understanding of marketing campaigns and experience across one or more of a broad range of communication disciplines, including digital marketing, PR, advertising, and partnership marketing.
• Pro activity, initiative, and a strong sense of responsibility and self-management.
• An enthusiastic approach to problem resolution.
• Strong attention to detail.
• Proficiency in Microsoft programmes – Excel, PowerPoint, Word and Outlook
• Administrative experience.

Personal Attributes & Skills 

To be successful in this role, you’ll need to be a team player who enjoys working in a fast-paced environment. 

You’ll be comfortable juggling priorities and you’ll enjoy finding solutions to problems. 

Your communications skills will help you to build positive working relationships with a variety of people at all levels. 

Behaviours

We’ll assess you against these behaviours during the selection process:

• Delivering at Pace
• Communicating and Influencing
• Working Together

Benefits

Alongside your salary of £27,329, Department for Business and Trade contributes £8,419 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

• Minimum 25 days annual leave to a maximum service related 30 days excluding bank holidays
• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension with an average employer contribution of 27%

We recognise the challenges that people with (multiple) protected characteristics may experience on the job market and in their career progression. We are fully committed to being an inclusive employer and ensuring equal opportunities. We are keen to make our workforce as diverse as possible, and we hope to attract applications from underrepresented groups, including ethnic minorities, people with a disability, and people with gender diverse identities.

Please refer to the attached candidate pack for further information on our benefits.

The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : Julie Ledesma
• Email : julie.ledesma@businessandtrade.gov.uk

Recruitment team

• Email : dbtrecruitment.grs@cabinetoffice.gov.uk

Further information

Our recruitment process is underpinned by the principle of appointment on the basis of fair and open competition and appointment on merit, as outlined in the Civil Service Commissioners’ Recruitment Principles.

If you feel your application has not been treated in accordance with these principles and you wish to make a complaint, you should in the first instance contact DBT by email: Resourcing@businessandtrade.gov.uk.

If you are not satisfied with the response you receive, you can contact the Civil Service Commission, which regulates all Civil Service recruitment.

For further information on bringing a complaint to the Civil Service Commission please visit their web pages: Click here to visit Civil Service Commission/Complaints

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