AD Tech Lead

Company Description

Publicis Groupe: win in the platform world!

Publicis media italy is part of Publicis Groupe, the world’s third largest communications group.

What can we do as Publicis Groupe? Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey – anywhere in the world.

And what makes us unique? A Connecting Compay, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients – Power of One!

About PMI

PMI guarantees safe and effective media investment with premium publishers and platforms that help brands grow.

Our digital buying tools are independently audited as being over 96% accurate in reaching real people, but that doesn’t stop us constantly striving to be better. Our ambition is to be the most trusted and transparent partner for both clients and media owners.

Click here to find more about us.

Job Description

• Identify and assess relevant data partners and solutions in the market, guiding clients and interna;

l teams through evaluations and onboarding;

• You will take our solutions to clients, and work with the client leads, and specialists leads on winning and delivering new business;
• Track technical aspects of ad performance to analyze & recommend ad-related product optimizations;
• Leads Ad Tech stack integrations (DSP, DMP, SSP, ad servers, site analytics) across all brands and properties;
• Acts as the primary point of contact for project issues and/or troubleshooting regarding Ad Tech platform integrations;
• Design and implement Ad Tech improvement plans with Product, Ad Operations teams, and third-party vendors;
• Supports contract negotiation with Ad Tech vendors and trains internal teams on new Ad Tech capabilities;
• Use data analysis to address problems and find solutions that often involve multiple stakeholder teams and span across departments.

Interested? Keep reading…

PMI is looking for a AD tech Lead for its Milan offices. Reporting to the Head of eCommerce & Martech, you will be responsible for ensuring a seamless execution of programmatic campaigns and initiatives, managing Ad Tech stack and platform architecture definition, execution, evolution, and new features.

Qualifications

If in your past experience:

• Appropriate years of experience (8+) in product management, digital media operations or as a programmatic lead;
• Extensive knowledge of digital media landscape and AdTech (e.g. Identity resolution, DSPs, programmatic media, premium digital video, performance advertising, adops, adserver solutions..);
• Experience building and deploying GTM strategies, with an emphasis on packaging, positioning and messaging;
• Experience dealing with results, metrics and data management and a desire to create and build new processes;
• Knowledge of Cloud Based Solutions: Google Cloud Platforms, Amazon Web Services is considered a plus;
• Demonstrated success in building and managing complex business processes across multiple internal teams in a high-growth environment;
• Possess analytical and quantitative skills with an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analysis

Additional Information

• Future of Work: flexible hours and smartworking
• Corporate benefit: a platform dedicated to our people full of offers, discounts and more
• Learning&Development: a tailored learning path, individual and needs based approach, always on!
• Corporate Wellness: free access to online training classes for your physical and psychological wellbeing

Did you know that our motto is Viva la difference? 

With or without D.Lgs. 198/2006, we can’t wait to meet you and welcome you, whoever you are!

Find more about Publicis Groupe Italy and our values on our official IG page here.

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