Ad Operations, Senior Associate Director (FTC)

Description

Position at EssenceMediacom

EssenceMediacom, part of GroupM, combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multi-channel audience planning and strategic media expertise. Clients include adidas, Bayer, Dell, Google, Mars, NBCUniversal, PlayStation, Procter & Gamble, The Coca-Cola Company and Uber, who are responsible for more than $21bn in global media billings. Visit www.essencemediacom.com for more information.

EssenceMediacomX

EssenceMediacomX sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients! Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.

The Role:

Its a 12 months Mat cover FTC role.

EssenceMediacom is seeking a smart, enthusiastic individual to take a lead role within our Mars Ad Ops team. Our team is responsible for ad serving, web analytics, and other optimization technologies associated with the execution of digital advertising – and for ensuring campaigns are launched on time and run accurately. We provide consultancy to our clients and colleagues and are at the centre of all thing’s tech within the agency. Our team is structured to provide a tailored approach that is flexible and adaptable to align to our client’s needs.

The right candidate will have a number of years’ experience managing and developing a team, experience working in the trenches of ad ops within an agency, a good understanding of the digital landscape and an appetite to continually improve team workflow and process to ensure we deliver best-in-class ad operations. You will have expert knowledge of ad serving systems and a passion for new and emerging technologies.

Some of the things we’d like you to do:

People Management & Development

Day to day management and development of team members, including supporting their successful induction onto the team, delivery of training, and advising on career development. Serve as a model leader to team members, motivating and inspiring the team to strive for excellence, building relationships, and continual improvement. Support the recruitment of ad operations resources.

Campaign Management

Manage the Ad Ops Team’s delivery, through campaign trafficking, QA and troubleshooting. Lead client site tag management; both implementation and consultation. Maintain a high-quality standard for the department by driving best practices to ensure 100% accuracy and to exceed client expectations. Implement measurement tools to ensure campaigns are running as expected, providing optimization recommendations and escalating to third parties when appropriate. Project manage stakeholder processes, coordinating timelines and leading communications with our agency partners. Act as a strategic partner; internally and externally; providing consultation on the correct setup of campaigns, client site tagging, and the use of ad technologies.

Thought Leadership & Consultation

Develop, lead, and project manage department initiatives. Assess the ad tech landscape and lead in testing of different ad tech products. Support/lead client initiatives; drive thought leadership and author POVs for operational, technical, creative, and measurement solutions.

Process & Efficiency

Development and roll-out of new processes across respective client(s). Lead the team to continually identify and implement opportunities for improvement within processes and supporting systems. Collaborate with discipline leads to develop new ways of working to increase cross team efficiencies. Support in leading inter-departmental communication regarding department updates, new processes, and the testing of new technology or platforms. Act as an ambassador of ad operations across the agency. Work with leads on other teams to raise visibility, train new starters on process, and continually educate teams on recent developments, building advocacy across the agency. Support the onboarding of new clients, setting up the agency and teams for success.#

A bit about yourself:

5+ years’ experience in ad operations, preferably agency-side working on large and complex client accounts.

2+ years’ experience managing a team. Basic knowledge of web technologies including HTML, JavaScript or PHP.

Hands-on knowledge of ad serving systems and advertising tracking technologies. Strong quantitative and analytical skills.

A strong understanding of industry trends and ad tech developments.

A strong work ethic; able to work under pressure, meet deadlines and deliver results

Well-developed organizational and project management skills.

Fine-tuned communication and presentation skills

What you can expect from EssenceMediacom:

This is an exciting opportunity to join a fast-growing, dynamic agency which is doing cutting-edge work for key clients in the digital industry. You will get the opportunity to take on additional responsibilities and to build on your skills and experience all within a fun and rewarding working environment!

EssenceMediacom

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