AA Marketing Lead Gulf in Dubai, United Arab Emirates

Company Description

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.

Allergan Aesthetics vacanciesineu.com An AbbVie Company

Job Description

Reporting to the GM, AA – Gulf Cooperation Council, role will be responsible for:

Strategically plan, organize and lead the Allergan Aesthetic marketing team across Gulf to meet or exceed the defined sales, profit and market share goals and growth objectives through effective, high quality marketing and promotional plan execution. Enable the organization to take effective decision based on insights gathered from data, market research and market intelligence to capitalize on the most sizeable opportunities.

Responsible for leading, managing, coaching and developing a competent and committed Aesthetic marketing team. Actively pursues the development and growth of the marketing team.

Leading the consumer strategy and the DTC marketing across Gulf including building tacics for online and offline consumer activation initiatives not limited to social media initiatives and reach.

Monitor and evaluate the ROI of marketing initiatives to ensure optimal allocation of investments.

Owns & manages the marketing team budgets and expense targets.

Directly leading the Coolsculpting marketing initiatives and tactial plans across Gulf.

As a key member of the AA Gulf leadership team the marketing lead plays a critical role in strategizing regarding the direction of the AA business operation, bring innovation, engaging employees, achieving financial goals and maintaining the highest standard of compliance.

The Team That Makes it Happen:

4 direct reports (1 Brand Manager Juvéderm, 1 Brand Manager Botox, 1 Consumer Manager, & 1 CW Marketing Coordinator)

Key Responsibilities:

Marketing Strategy:

• Gather deep market, customer, consumer & competitor insights to inform strategic and tactical plan development and maintain Allergan’s Aesthetics leadership position.

• Drive the development of the long and short-term marketing strategies and tactics to ensure that all product opportunities are optimized for the Allergan Aesthetics portfolio.

• Ensure these strategies and tactics are embodied in strategic and marketing plans as appropriate.

• Ensure the consumer strategy is included in all brands and countries where DTC is permissible as per the local regulations

• Ensure strategies and tactics are implemented in a manner so as to maximize the return to Allergan Aesthetics and maximize market share objectives.

• Engage cross-functional stakeholders in the development, ownership, and delivery of the agreed marketing priorities.

• Support the AMI lead in development of KOL advocacy for Allergan Aesthetics brands.

Planning and Performance Tracking

• Prepare the annual strategic plan for all the Allergan Aesthetics brands

• Prepare and manage the annual financial budget (promo expenses) for Allergan’s Aesthetics portfolio

• Prepare the annual marketing plan and strategy in collaboration with key internal and external stakeholders such as Gulf cross functional team, Area and ISM.

• Establish & embed brand performance KPIs to ensure brand performance is tracked regularly. Provide updated forecasts in line with Allergan Aesthetics financial planning process.

• Utilize data & insights to inform ongoing, high-level, decision making.

• Work on improving data and insights for market share, patient share, customer and consumer perception and consumer insights.

• Work closely with Demand Planning for forecasting to ensure ongoing continuity of supply.

• Ensure brand budgets, forecasts, expenses are evaluated for cost effectiveness and results.

• Monitor and evaluate the ROI of marketing initiatives to ensure optimal allocation of investments.

• Ownership of the Marketing expense budgets including managing the teams’ expenses within the agreed budget and contribute toward the setting of future budgets.

Team Leadership & Coaching

• Provide effective leadership & direction to a team of marketers to unite, develop and motivate team members to become high performing and help each team member realize their full potential.

• Create a positive team environment through the demonstration of strong leadership behaviors, including communicating expectations clearly, instilling an atmosphere of trust and respect, and leading by example.

• Use a mix of coaching and development tools to help each team member realize their full potential. Performing all related people management activities, including recruiting new team members, conducting performance reviews, coaching for improved performance, reward and recognition, etc.

• Ensure all activities comply with legal and ethical standards.

Maintain and develop KOLs

• Identify and develop key national leaders to ensure they fully support Allergan Aesthetics products and company image.

• Establish and organize advisory boards to ensure input to local promotional strategies and programs.

MAIN CONTACTS key/most frequent internal & external contacts for the position

• GM Gulf

• Gulf Leadership team

• Regional Leadership team

• Area leadership team

• Distributors

• Customers

• Local Key Opinion Leaders

• Consumers and opinion leaders

• Scientific Bodies

• Scientific Associations

• MEA global functions team

Qualifications

Education & Experience

• Bachelor’s Degree in medical or pharmaceutical Sciences and/or Business Studies

• Postgraduate qualification in Business Studies would be an advantage

• Minimum 10 years of proven experience on Healthcare industry preferable in Multinational Pharma companies and/or medical devices.

• Minimum 3 years of experience in the Gulf region or Middle Eastern environment

• Proven managerial skills including proven record of Talent management and people management

• Experience in training /coaching

• Experience in compliance programs

• Experience in managing budgets and sales forecasting

Additional Information

Essential Skills, Experience, and Competencies (includes Licenses, Credentials)

• Committed, credible and enthusiastic with an action-oriented approach and sound current knowledge of the local country healthcare marketplace

• An excellent track record with demonstrable career progression

• Appropriate gravitas for the seniority of the role but also hands-on

• Excellent understanding of ethical sales & marketing

• Strategic planning and budgeting skills

• Good financial and business acumen

• Knowledge of distribution channels and systems

• Knowledge of forecasting and production related issues

• Strong leadership qualities and strong interpersonal, motivational and influencing skills

• Excellent communication skills, Fluency in English & Arabic both written and oral

• Able to work in a fast, dynamic, multicultural and matrix structure

• Drive, high energy, and ability to deliver results

• Strong analytical, numerical, creative and conceptual thinking skills

• Strong personal management skills including time management, workload prioritization, responsiveness, multi-tasking and flexibility

• Proven track record of success

• Vision – able to identify what is possible how to achieve goals

• Initiative – able to operate with minimal supervision knowing when to consult / inform

• Receptive to the ideas of others

• Self-motivation, creativity and innovation

• Committed towards implementation of our Equality, Diversity and Inclusion strategy

Having a remarkable impact

For you, working at Allergan Aesthetics should not just be a job, but a passion. We are looking for people who really want to make a difference and who want to join us in putting patients and customers at the center of what we do. We want to create teams who make things happen, who cultivate an open corporate culture and embed the AbbVie ways of work. At AA, you have the opportunity, from day one, to get involved, contribute and really have an impact.

COMPLIANCE AND INTEGRITY

You will be responsible for conducting your activities on behalf of the company consistent with a high standard of business ethics and in compliance with the laws and regulations that govern our activities (subject to local law/requirement).

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only – to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html