Assistant Manager Loyalty/Membership

Location:

Amsterdam – Nederland, Netherlands

Salary:

Competitive

Type:

Permanent

Main Industry:

Search Information Technology Jobs

Advertiser:

adidas

Job ID:

132764729

Posted On: 

12 March 2026

GENERAL PURPOSE

As an Assistant Manager Membership at adidas you play a crucial role in bringing the Membership Program to life in Europe. Our ambition with our adidas Membership program is to drive engagement and redemption in all member segments to grow frequency and retention across all consumer touchpoints.

Your primary focus will be on driving member engagement and redemption across various touchpoints. Your responsibilities will include collaborating with the Global Membership team and local market stakeholders to continuously improve and localize the global

Membership Program. Using consumer and business insights, you will work on activating, rewarding, and offering benefits to members, contributing to the program’s evolution and success. Flawless execution of omnichannel member journeys (online/offline) and continuous improvement of the member value proposition, in collaboration with brand activation and operations teams are a couple of examples of what is expected from this role.

KEY RESPONSIBILITIES

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-Drive the evolution of the Membership Value Proposition (and our tactics: Partnership offers, products etc.) across digital and physical touchpoints, ensuring premium, personalized, and seamless member experiences.
-Plan and execute omnichannel Membership campaigns and activations that support Europe’s strategic priorities and KPIs, including member acquisition, engagement, retention, and demand generation.
-Collaborate with Global and European teams (Membership, Digital, CRM, Retail, and Operations) to localize and implement global Membership initiatives, tools, and projects across the region.
-Contribute to the seasonal Europe Membership activation plan, working closely with Digital Activation and Global teams to align campaigns with broader brand and business objectives.
-Leverage data and consumer insights to optimize member journeys, improve campaign effectiveness, and enhance the overall program experience.
-Monitor and report campaign and program performance, capturing learnings and best practices to continuously improve future activations.
-Drive cross-functional collaboration and process improvements with planning, content, retail, and ecommerce teams to deliver value for both the business and members.
-Champion a member-first mindset and advocate for the Membership program within Brand Activation and across key stakeholders.
 

KEY RELATIONSHIPS

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-Europe Digital Activation – Planning, Content & CRM
-Country and Key City Brand Activation
-Europe Retail Activation
-Europe Retail Operations
-Europe Analytics
-Global Membership Planning
-Global Membership Operations
 

KNOWLEDGE, SKILLS AND ABILITIES

SOFT SKILLS

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-Ability to quickly adapt to changing business processes and business partners
-Very good communication & negotiation skills, comfortable presenting complex topics to
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-stakeholders at various organizational levels both in person and remotely
-Creative problem-solving and decision-making abilities
 

HARD SKILLS

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-Campaign management experience
-Data driven and insights focused approach to projects, with solid knowledge of Loyalty KPIs
-Knowledge of analytics software (Power BI) is a plus
-Comfortable working with enterprise-level platforms and technologies
-Fluent English both verbally and written, additional European languages are a plus
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-Requisite Education and Experience / Minimum Qualifications
-2+ years of experience in a Digital, Ecommerce and/or Retail environment
-Functional knowledge in CRM and Loyalty programs
-Experience in managing highly complex processes, involving multiple teams in different geographies
 

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