SAP
- Location:
- (08019) Barcelona, Catalonia, Spain
- Salary:
- Competitive
- Type:
- Permanent
- Main Industry:
- Search Sales Jobs
- Other Industries & Skills:
- Finance, Banking & Insurance, Legal
- Advertiser:
- SAP
- Job ID:
- 132740124
- Posted On:
- 03 March 2026
We help the world run better
At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We’re builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next. The work is challenging – but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
The Seller Partner Manager (SPM) covers channel business for all SAP Cloud solutions (S/4 HANA RISE & S/4HANA Grow, HCM, FSM, BTP, SCM, AI, CX, etc.). The SPM is responsible for proactively developing the partner’s SAP business by helping finalize their business plan, driving sales (to net new customers and to the partner’s current customer base), demand generation, building on partner capabilities to grow SAP’s cloud subscription revenue across the SAP solution portfolio in designated territories.
The SPM is the main point of contact for building the partner relationship with SAP. The SPM is the central advisor to the partner, owning the partner relationship end to end, and responsible for coordinating all SAP interactions (with executives, solutions teams, peers, etc.) to drive partner investments and growth in SAP’s solutions portfolio. The SPM is responsible for appropriately managing/balancing the use of SAP assets (i.e., Pre-Sales, Training, PSA, etc.) without under- or over-utilizing those assets. He or She develops partners for long-term engagements, maintaining health-of-business and transformation to new solutions, technologies, and models.
The Seller Partner Manager supports partner enablement to drive partner self-sufficiency, from demand generation to closing deals. The SPM also supports partners in the sales cycle via coaching, mentoring, and shadowing in customer-facing sales activities. The SPM should be building on partner maturity, adoption, and renewals of strategic solutions (i.e., RISE, Cloud) and Corporate segment impact including scaling Partner Led Territories business with partners.
Key Responsibilities:
Strategic Value and Business Development
• Responsible for the holistic management and representation of the Partner to SAP, and for proactively managing and developing the partner following a disciplined business planning process to expand their business with SAP.
1. Understands the partner’s basic financial structure and key drivers which influence their business and decisions
2. Proactively develops active and long-term partner relationships across all roles in the partner (executives, sales, marketing, technical, and keeps up to date with all changes to the partners’ organization as well as with the changing environment at SAP.
3. Articulates the relevant SAP portfolio in terms of the customer value proposition and the partner value proposition (including partner economics, partner ROI, advises the partner on investments into various solutions as is seen fit, using available SAP experts);
4. Presents SAP opportunities (i.e. new product, new solutions area) in financial terms including potential revenue, required partner investment, break-even, and return on investment to gain partner adoption;
5. Mainly focusing on extending the partner’s sweet spot (vs. entering completely new business areas)
6. Assists partner in building transformational plans to differentiate themselves and add value to customers.
7. Explains economic trends and industry knowledge to support the partner’s investment in developing their SAP business and to gain trusted advisor status
8. Develops and executes effective joint annual business planning with the partner to ensure proper planning and execution of Sales, Marketing, and Enablement.
o Works on investment and expansion plans,
o Documents partner’s commitments and investments,
o Holds partners accountable and measures (and reports) results and ROI on documented marketing and demand generation plans regularly (i.e., quarterly updates and reviews).
9. Utilizes existing experts within SAP to prepare, deliver and follow up on the business planning
10. Proactively prepares and executes on partner/SAP meetings.
Overall: Revenue Generation
• Responsible for sales of SAP Cloud Subscription with and through partners across SAP’s portfolio and establishing an advisory relationship with the partner and SAP teams. Also responsible for scaling Partner Led Territories business with partners.
1. Drives partner execution to revenue commitments to SAP and measures and reports progress
2. Trains partners on SAP sales methodology on overall SAP and specific product and solution positioning, and on competitive responses
o Develops partner’s sales skills on successful sales strategies and on individual opportunities through sales coaching, opportunity reviews, role-playing, and observing and assisting at customer visits.
o Utilizes available experts (presales, TEMs, AEs, etc.)
3. Guides partners on the sales landscape and how SAP solutions complement other software and technologies that the partner sells to increase size of opportunities and the partner’s margin
4. Collaborates with SAP teams (Account Executive, Territory Ecosystem Managers, etc.) acting as a strategic liaison between the partner and SAP to ensure effective communications, aligned strategies, and sales successes; ensure partner uses full SAP resources effectively (executives, solution experts, sales, support, field services, etc.)
5. Updates and communicates key partner changes — for example, new partner executives or organizational structure, new SAP solutions authorizations, partner demand generation campaigns, investments, etc. — to relevant SAP systems and teams (e.g., PRM, Account Executives…)
6. Resolves conflicts, aligns with management on critical cases, and escalate as needed
Partner Demand Generation and Pipeline Creation
• Responsible for the partner’s pipeline development; driving to SAP’s expectation of pipeline multipliers and leveraging SAP marketing and business development resources and tools.
1. Understands and shares relevant demand generation and pipeline creation best practices with partners.
2. Advises partners to expand their SAP footprint to the innovation solution portfolio where relevant and incorporate the new solutions in pipeline building and demand generation plans;
3. Guides partner’s demand generation plans to align with SAP’s current go-to-market messaging;
4. Influences partner to effectively utilize 100% of their marketing development funds;
5. Ensures partners utilize and leverage SAP’s Marketing resources, tools, collateral, sales plays, and other SAP demand generation programs;
6. Tracks and measures the return on investment (ROI) on the partner’s documented demand generation activities
7. Develops and executes a pipeline development plan to meet partner’s pipeline multiplier goals, net new name goals, and revenue commitments, including setting goals for establishing customer references
8. Meets with top partner sales people for account planning. Ensure that the partner collaborates to build and execute joint demand generation activities with SAP regional, industry, and national Sales, Business Development, and Marketing Teams to grow a mutual pipeline and that partners agree to clear account and align plans to close more business.
Driving & owning the forecast from the assigned partners and being accountable for partner participation, partner business planning, partner portfolio expansion, partner demand generation and pipeline, and partner growth.
General Partner Management
• Responsible for the overall success of partners assigned to with SAP, and for partner compliance with SAP PartnerEdge program requirements and SAP’s Channel Operating Policies. Support for complex deals in accounts
1. Optimizes partner engagement and investment in the SAP ecosystem and portfolio
2. Effectively trains partner’s sales force to become experts on delivering the SAP value proposition (overall and by solution)
3. Guides partners to work effectively within SAP’s Go-to-Market strategy
4. Ensures PartnerEdge requirements are met and take corrective action as necessary, if required with E&C management.
5. Diagnoses and prescribes corrective action for underperforming partners
6. Ensures that partners – and SAP teams – operate in a professional and ethical manner; act or escalate if professionalism and ethics standards are not being met.
Experience & Language Requirements
• 3+ years working experience in the software industry, preferably partner facing roles. (ex. Sales, Consulting, Customer Service)
• Demonstrated partnering and sales leadership skills
• Relevant experience in developing and growing cloud business with partners / SAP Solution Portfolio
• Business development planning and execution experience in driving sales pipeline, demand generation, and enablement with partners
• Strong analytical competencies
• Effective communication and presentation skills
• High energy – brings innovative ideas to the team and champions best practices
• Proven capability to work in a team and collaborate, with independent accountability
• Local market knowledge with relevant working experience and understanding (software industry, trends, vertical market industries, etc.)
• Business-level English and Turkish (MANDATORY)
Location: Barcelona, for Türkiye Channel.
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market
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