Radio Specialist – Radio Media Planner

At dentsu, we are looking for a Radio Specialist to join our team in Milan, with the team that manages media planning for Radio and Cinema.

The ideal candidate is a curious, analytical and motivated professional, eager to grow within a dynamic environment and supported by a team of senior experts who will guide them in mastering this field.

Job Description:

Key Responsibilities

• Brief analysis: contribute to propose the best radio planning to respond to brief request (communication KPI / budget)
• Creation of radio rankings: Compile and update radio station rankings using audience listening data (Competitive Arena MCS) to support planning and competitive assessments.
• Analysis of radio investments: Monitor and evaluate advertising investments on radio (AQX) to measure campaign effectiveness and identify optimization opportunities.
• Schedule management: Organize and manage schedules to ensure the correct distribution and implementation of planned activities.
• Administrative plan management: Support the operational and administrative aspects of radio and cinema advertising plans using ADBOX and other report systems

Requirements

• Bachelor’s or Master’s degree in Marketing, Communications, Economics, or related fields
• 2+ years of experience in the media industry (radio, cinema, media planning, or similar) considered a plus
• Good Knowledge of English, both written and spoken
• Strong command of Microsoft Office, particularly Excel and PowerPoint
• Excellent communication skills, both written and verbal, with the ability to collaborate effectively with internal and external stakeholders
• Curiosity, analytical mindset, and willingness to learn within a structured but dynamic environment

Location:

Milan

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent

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