Brand Manager – Adult Immunization

GlaxoSmithKline (GSK) is seeking a dynamic and motivated Brand Manager to join our Adult Immunization team. In this strategic role, you will be responsible for managing and implementing marketing strategies for our adult immunization products. You will work closely with the sales teams, medical affairs, and the entire cross-functional team to ensure the success of our immunization programs.

Main Responsibilities:

• Develop and implement marketing strategies for adult immunization products, particularly focusing on of our vaccines
• Monitor and analyze market and product performance, identifying growth opportunities
• Manage the marketing budget and ensure effective use of resources
• Coordinate communication campaigns and promotional materials in line with regulatory requirements
• Maintain effective relationships with key internal and external stakeholders
• Work in a matrix environment and collaborate closely with enabling and support functions to ensure understanding and implementation of the launch plan and achievement of results
• Conduct market research to identify potential business opportunities and ensure visibility of the competitive landscape
• Collaborate closely with Global teams to ensure flawless co-creation of strategy and communication assets
• Identify and monitor metrics to evaluate performance and execution of critical activities. If necessary, quickly identify issues and collaborate to develop corrective plans

Basic Qualifications & Skills:

• Degree in biotechnology, pharmaceutical sciences, economics, or related disciplines
• 5+ years of experience in pharmaceutical marketing, in the vaccine sector
• Excellent written and oral communication skills in Italian and English
• Proficient in Power point, Word and Excel
• Proven experience in managing complex projects and collaborating with multifunctional teams
• Ability to work independently and proactively, develop credibility among colleagues inside and outside the team, and influence decisions
• Knowledge of regulatory requirements and compliance guidelines in the pharmaceutical sector
• Proven strategic thinking and analytical skills; strong learning agility, adaptability, and stress management in handling multiple activities simultaneously
• Willingness to travel

Preferred Qualifications & Sk:

• Specific experience in adult vaccination
• Master’s degree in Marketing, Business Administration (MBA), or related disciplines
• International experience or in global corporate environments
• Familiarity with digital marketing techniques and data analysis tools, and in managing budgets
• Ability to innovate and propose new ideas to improve marketing strategies

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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