Digital Analyst – Music & Dance

Are you ready to turn data into actionable insights and help drive the performance of Red Bull’s media channels to new heights?

Join our Audience Insights team in Salzburg, Austria, as we search for a new team member to focus on Music, Dance, and Brand properties.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we’ll trust you with:

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• IN A NUTSHELL
• In this role, you’ll focus on analyzing social channels like Instagram and TikTok, while also developing skills to analyze Earned (media coverage of Red Bull) and Owned (Redbull.com/Red Bull TV) channels. Your goal will be to provide actionable, strategy-driven, and content-focused recommendations.
• Success in this role will also involve building strong working relationships across Red Bull’s Music & Dance Marketing teams.
• GUIDE STRATEGY
• You’ll lead the analysis of platform and Music and Dance trends across Red Bull’s digital channels. Your insights will guide both global and country teams, highlighting key drivers and opportunities for impactful actions.
• DIVE INTO DATA ANALYTICS
• Be creative in conducting both proactive and reactive analyses to meet business needs. You’ll have the freedom to explore ideas and present findings to stakeholders, ranging from project insights to content analysis and market research.
• SET DATA BEST PRACTICES
• Lead by example in gathering, interpreting, and presenting data-driven stories. You’ll work closely with global colleagues, offering training on tools and providing context to elevate data usage.
• CONTENT RECOMMENDATIONS
• You’ll use qualitative analysis, market research, and competitor evaluations to provide strategic content recommendations. You’ll identify opportunities by studying audience preferences and industry trends and you’ll collaborate with teams to align content with market objectives.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 3+ years of experience in a comparable role, ideally within the Media or Publishing industries
• Highly skilled in Microsoft Excel, PowerPoint, knowledge of BI tools (e.g. Looker) is a plus, and willingness to learn new tools is a must.
• Good working knowledge of social media and some associated analytics tools (e.g. Sprinklr, as well as native reporting platforms of the social networks)
• Sharp analytical skills, with the ability to extract and analyse raw data and draw conclusions.
• Ability to transform findings into a clear compelling story that drives positive action from the business.
• Intellectually curious and adaptable team player with a self-starter mentality and the ability to communicate efficiently and reliably in a multilingual, multicultural environment.
• Fluent in English; other languages are considered an asset.

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