adidas
- Location:
- Amsterdam – Nederland, Netherlands
- Salary:
- Competitive
- Type:
- Permanent
- Main Industry:
- Search Information Technology Jobs
- Advertiser:
- adidas
- Job ID:
- 131359752
- Posted On:
- 26 November 2024
Purpose & Overall Relevance for the Organization:
As the Director Digital Merchandising you will focus on driving & executing our digital merchandising experience and consumer journey across all categories on web & adidas App. You will be responsible for ensuring we are staying close to our ever-changing consumer landscape, adapting our site & product presentation to these needs and contributing to the top line and wider business performance. You will have a strong understanding of how to identify consumer behavior changes and be able to translate these into tangible actions in order to drive engagement, conversion and conversion. You will play a key role in the wider eCom team, bringing your expertise of the consumer behavior as a key insight driver for strategic commercial decision making and providing recommendations for further business growth opportunity. You will champion a clear ‘Consumer First’ approach and lead the charge for ensuring this is adopted and firmly integrated into our business processes and decision making. You will be part of the European Digital Consumer Experience leadership team and manage a team of 12 professionals, split across 4 sub-functions.
Key Responsibilities:
-Manage the execution of the digital merchandising strategy across all categories on both and App with the focus on conversion rate improvements and increasing multi-unit orders.
-Represent the voice of the consumer through regularly sharing insights and make recommendations for optimized digital merchandising strategy in line with consumer behavior.
-Work with analytics to ensure robust performance framework in place for tracking and measuring our merchandising and business decisions, and ensure creation of seasonal target setting against key digital KPIs
-Support product sell-thru by adopting and optimizing our configurable merchandising toolset; with a focus on product sorting, storytelling through content, filters and search experience
-Partner with Digital Activation, Buying, Site Ops, SEO/SEM and CX optimizations teams to ensure wider cross-channel campaigns are translating into tangible, logical site experiences
-Input to both Global and Market teams on newly identified growth opportunities and be the driver for adoption and execution of said opportunities
-Manage the calendar of consumer moments and contribute to both product range and marketing for optimal pre-season alignment
-Lead, coach and inspire the Digital Merchandising team and ensure you foster a high performing culture based on collaboration, trust & empathy.
Category & Product Site Merchandising
-Lead the pre-season category recommendations and merchandising strategy including but not limited to PLP experience, sorting, filter optimization, product imagery & copy to drive higher conversion rate and encourage multi-unit orders.
-Own the DTC exclusives journey optimizations and trading
-Own product/brand campaign merchandising and reporting on onsite performance
-Lead category deep dives to continuously feed the product and brand organization with valuable insights that help plan both pre-season and in-season range and depth
-Own the seasonal demand calendar tool to continuously drive insight, recommendations
-and activations as well as influence future product launches
-Be on top of industry trends around new and existing categories to drive innovation and inspire optimization ideas and opportunities
In Season Trading Levers
-Represent Digital Merchandising in the trading floor to continuously refine and adapt tactics based on movements in product performance
-Drive in-season category trading and journey optimizations in partnership with BPT & Analytics team.
-Identify and strategically implement tactics to push in-season visibility of slow sellers to increase rate of sale, and accelerate/protect in-season fast movers based on overall business direction
-Own and drive the reactive campaign workstream in strong partnership with the content activation and product teams
Product Launch and Data
-Own the product launch and readiness roadmap for all product categories, new season launches as well as in season enrichments and ensure at least 99 % of assortment is live on time.
-Ensure timely and quality implementation of all new season launches on time and in full
-Drive and implement the unisex tagging and any other identified cross category opportunities – women, sustainability, membership, exclusives etc. and multi-tagging for sport assortment.
-Own and drive the attribute enrichment strategy, tagging, and implementation
-Drive automation and continuous improvements in downstream systems and processes by continuously identifying improvement opportunities and exercising influence with the global product teams and Bus
-Collaborate and support the DPC Product Enrichment team to find synergies and improve product launches across partners.
Key Relationships:
-EU & Global SEO
-EU & Global Marketing Activation
-EU Buying & Planning Team
-EU Assortment Planning Team
-EU Operations
-Global BU’s
-Global Asset Creation Team
-Global eCommerce
-Global Master Data
Knowledge, Skills and Abilities:
–style=”list-style-type:disc”-
-Strong analytical skills – with hands on experience working with eCommerce KPIs combined with love for sporting goods product.
-Pro-active (self-motivated & impact-oriented) Business growth and agile mindset
-Ability to manage multiple complex projects in a matrix organization and be ruthless in prioritization.
-Excellent English verbal and written communication skills, with the ability to communicate effectively across different levels of organization.
-Excellent stakeholder management. Ability to negotiate and influence will be paramount to success
-Fashion, Retail or Sporting Good industry experience is a must.
Requisite Education and Experience / Minimum Qualifications:
-8+ years of relevant experience in eCommerce
-People Management Experience is required
-BA / BS in Merchandising, Marketing, Business or Business Development, Digital or
related field (Master’s / Graduate qualification a
To help us track our recruitment effort, please indicate in your email/cover letter where (vacanciesineu.com) you saw this job posting.