Head of CRM

Job title:

Head of CRM

Company:

University of Hertfordshire

Job description

FTE: 1.0 fte (working 37 hours per week)Salary: UH9 £56,921 pa to £63,929 pa with potential to progress to £67,757 pa by annual increments on achieving designated skills and experience.Annual Leave: 30 days plus standard public holidays and an additional 4 days including the closure of our office between Christmas and New YearLocation: MacLaurin Building, Hatfield, with the option of hybrid workingWe’re looking for a talented and experienced CRM leader who will drive significant improvements to audience engagement and customer experience through the adoption of Salesforce Marketing Cloud to ensure Herts becomes sector-leading in its approach.Main duties and responsibilitiesThe postholder will lead on the design, development, and delivery of the Salesforce Marketing Cloud roadmap to move the University forward in delivering a sector-leading approach to audience engagement. You will inspire and engage a range of stakeholders in the department and across the wider University to understand the use of CRM and data across each team, existing capabilities and future requirements and how we can harness Salesforce Marketing Cloud to optimise our customer journeys to drive student recruitment and wider customer and stakeholder engagement.A key part of the role will be to lead the development of a CRM strategy and define the longer-term requirements of the department and beyond, using marketing automation to transform our marketing efforts.Skills and experience requiredThe Head of CRM is expected to have significant leadership experience and proven experience operating at a strategic level.The postholder will have proven experience in developing CRM strategies and CRM roadmaps to meet the needs of the business, always ensuring ROI. They will have extensive experience working with a diverse range of stakeholders and external partners to deliver and develop products and services, and demonstrable experience in managing CRM systems in an education setting, such as Salesforce, Dynamics, Hobsons, etc.Qualifications requiredThe postholder should be educated to a minimum of degree level or equivalent with substantial and demonstrable CRM experience in the higher education sector. Direct experience of Salesforce is desirable.Please view the job description and person specification for a full list of the duties and essential criteria. Please attach a personal statement showing clearly how your skills and experience match the Person Specification.We regret that we are unable to offer UKVI sponsorship for this post; applicants will either hold UK Right to Work, or demonstrate access to UK Right to Work, before an offer is made.Contact Details/Informal Enquiries: Laura Arenas – Assistant Director (Admissions and Marketing),Closing Date: 21 November 2024Interview Date: TBCOur vision is to transform lives: UH is committed to Equality, Diversity and Inclusion and building a diverse community. We welcome applications from suitably qualified and eligible candidates regardless of their protected characteristics and recognise there are different ways applicants may achieve the criteria in this document. We offer a range of employee benefits including generous annual leave, flexible location opportunities within the UK, discounted Sports Village memberships and free Active Staff sessions, personal and professional development and family-friendly policies. #GoHertsApply online via the above ‘Apply’ button.£56,921 to £63,929 pa with potential to progress to £67,757 pa by annual increments on achieving designated skills and experience. UH9

Expected salary

£56921 – 63929 per year

Location

Hatfield, Hertfordshire

Job date

Sat, 09 Nov 2024 08:10:23 GMT

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