Marketing Manager

Job title:

Marketing Manager

Company:

CEFALY Technology

Job description

About Us:Cefaly Technology is a global leader in the development of innovative medical devices designed to improve the quality of life for those suffering from migraine. Our flagship product, the Cefaly device, is the first FDA-cleared, over the counter, external trigeminal nerve stimulation device for the treatment and prevention of migraine.Founded on a commitment to scientific excellence and patient-centric innovation, Cefaly Technology combines advanced neuromodulation technology with rigorous clinical research to deliver safe, effective, and non-invasive solutions. Our team is passionate about pushing the boundaries of medical science to develop products that empower people to take control of their health and well-being.Headquartered in Liège, Belgium & Darien, Connecticut, with a growing global presence, Cefaly Technology is driven by a mission to lead in headache and migraine care through cutting-edge research, education, and technology. We foster a collaborative and inclusive work environment where every team member is encouraged to contribute their expertise, ideas, and creativity.Joining Cefaly Technology means being part of a forward-thinking company dedicated to making a tangible difference in the lives of millions of people worldwide. We are committed to our employees’ professional growth and well-being, offering opportunities to work on groundbreaking projects in a dynamic and supportive atmosphere.Position Overview:Cefaly Technology, an innovative leader in medical devices for migraine and headache treatment, is seeking an experienced Marketing Manager to lead and manage all marketing efforts. This position will be responsible for Direct-to-Consumer (DTC) and Over-the-Counter (OTC) marketing strategies, as well as driving growth and success in international distribution channels. The ideal candidate will have experience in the medical device industry, a proven ability to develop and execute successful marketing campaigns, and fluency in English. This role requires a hands-on, strategic marketer who can work cross-functionally to meet the company’s growth and revenue goals.Key Responsibilities:DTC/OTC Marketing:

• Develop and execute marketing strategies and campaigns for Direct-to-Consumer (DTC) and Over the Counter (OTC) channels to drive sales and brand awareness.
• Oversee digital marketing efforts, including SEO/SEM, social media, email marketing, and content creation to increase customer acquisition and retention.
• Lead creative marketing initiatives that align with Cefaly’s brand positioning and target audience, ensuring effective communication of product benefits and value.
• Manage and analyze marketing KPIs (Key Performance Indicators), adjusting strategies as needed to optimize performance and ROI.
• Collaborate closely with sales teams and product development to align marketing efforts with commercial objectives.

International Distributor Growth:

• Develop and implement strategies for international distributor growth and performance improvement.
• Build and nurture relationships with distributors in key global markets, ensuring they are supported with the necessary marketing materials, training, and product knowledge to succeed.
• Conduct regular market research to identify growth opportunities, competitive landscape, and consumer trends in international markets.
• Collaborate with international distributors to create and localize marketing campaigns that resonate with local consumers and adhere to regulatory requirements.

Cross-Functional Collaboration:

• Work closely with the CEO, sales, and product development teams to align marketing strategies with the company’s overall vision and goals.
• Partner with regulatory, legal, and compliance teams to ensure all marketing efforts are in line with medical device regulations in relevant markets.
• Lead the preparation for the launch of new products, developing go-to-market strategies and managing product positioning and messaging.
• Manage external marketing agencies and vendors to ensure the highest quality of marketing outputs.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• Minimum of 5-7 years of experience in marketing, with at least 3 years in the medical device industry.
• Proven track record of developing and executing DTC/OTC marketing strategies in international markets.
• Fluency in English is required; additional language proficiency (e.g., French, Dutch) is a plus.
• Experience working with international distributors and driving growth through distribution channels.
• Strong understanding of digital marketing, social media, and e-commerce platforms.
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced, dynamic environment, adapting to changes and managing multiple priorities.

Benefits:

• Competitive salary and benefits package.
• Opportunity to be part of a dynamic, innovative company making a positive impact on health and wellness.
• Collaborative and supportive work environment.
• Opportunities for professional development and career growth.

CEFALY is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Expected salary

Location

Liège

Job date

Sat, 12 Oct 2024 22:39:53 GMT

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