Product Marketing

The Product Marketing team provides value add by: Designing product related market strategies and marketing plans to ensure profitable business with the product assigned. Analyzing and evaluating market information and data about a target markets, customers, competitors and their potentials. Deriving product requirements and Go-to-market plans, including pricing, promotion and placing of products. Driving the product related outbound marketing activities, designing product marketing campaigns. Leading product related alignments with respect to pricing, product messaging and market positioning. Ensuring technical specification and data of product are well documented, filed and maintained in the systems. A job at this level: Plans and coordinates resources and activities according to respective (project) plans. Approaches stakeholder actively to provide information and support (with respect to products, projects or technical subjects). Coordinates service measures to fulfill stakeholder expectations, in cooperation with involved functions. Observes efficiency of assigned processes, analyzes problems, obstacles and deficiencies, and takes measures for solvation. Achieves owns targets or KPIs set, or contributes to the materialization of efficiency targets.

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