Product Manager – Gum Brands: Stimorol, V6 & Mentos (Paternity cover)

Perfetti Van Melle

Job title:

Product Manager – Gum Brands: Stimorol, V6 & Mentos (Paternity cover)

Company:

Perfetti Van Melle

Job description

COMPANY OVERVIEWPerfetti Van Melle is one of the world’s largest confectionery manufactureres, delighting consumers in over 150 countries with our iconic brands such as Mentos, Chupa Chups, Stimorol and V6. With a passion for innovation and quality, we are always pushing the boundaries of what candy and gum can be, creating products that bring joy to people of all ages.ABOUT THE ROLEWe’re looking for an experienced, dynamic Product Manager to steer our Gum Category through an exciting phase of growth, covering a paternity leave. In this role, you will be responsible for developing and executing long-term category strategies to drive growth and brand success in a competitive market. This position requires a blend of creative thinking, strong analytical skills, and effective leadership to ensure our gum brands thrive. If you’re someone who enjoys diving into the details, coordinating cross-functional teams, and ensuring every aspect of a project is delivered smoothly, this is the role for you.KEY RESPONSIBILITIES

  • Develop and implement long-term category strategies (6M – 3Y), including annual plans and New Product Developments (NPDs), in collaboration with sales and Group Marketing.
  • Lead and coordinate all groundwork for NPDs, from initial concept development to execution.
  • Optimize the assortment, pricing, distribution, and communication strategies for gum brands, ensuring alignment with APL budgets.
  • Be the expert on our gum portfolio, analyzing the market and consumer trends to shape the future of our brands.
  • Lead the NPD process, coordinating cross-functional teams, including sales, trade marketing, and R&D, to deliver successful product launches.
  • Monitor and analyze financial and market KPIs to assess product performance and adjust strategies as needed.
  • Collaborate with key stakeholders to develop commercial strategies and execute plans that boost net sales, market share, and brand awareness.
  • Support the Marketing Manager in the annual budgeting process and other strategic initiatives.

WHAT WE’RE LOOKING FOR:Education: Degree in Marketing or Business Administration (MS in Business/Marketing preferred).Experience: 5-6 years of experience in Brand Management, Category Management, or Key Account Management, preferably in FMCG.Qualities:

  • A strong understanding of both strategic brand building, market analysis, advertising and the detailed operational groundwork necessary for successful NPD launches.
  • Proven success in managing product portfolios, developing creative solutions, and driving business results.
  • Analytical mindset with strong decision-making skills, able to balance creativity with data-driven insights.
  • Excellent verbal, and written communication skills.
  • Danish is an advantage but not required.
  • Leadership Competencies & Key Competencies:
  • A customer-focused, entrepreneurial leader who thrives in a fast-paced environment.
  • Innovation-driven, with the ability to identify growth opportunities and take strategic risks.
  • Collaborative team player who’s adaptable, pragmatic, and results oriented.
  • Strong organizational skills with a passion for planning and executing initiatives efficiently, including handling the day-to-day tasks of NPD groundwork.

WHY JOIN US?This is more than just a job-it’s an opportunity to shape the future of one of the world’s most recognizable gum brands. You’ll report to the Marketing Manager and working alongside a talented team of two Senior Brand Managers, a Product Brand Manager and a student. While you’ll engage in exciting strategic projects, expect hands-on involvement in NPD launches, from planning to execution.READY TO MAKE YOUR MARK?If you’re passionate about driving brand growth and ready for a new challenge in the FMCG industry, we’d love to hear from you!We encourage everyone to apply for a job at Perfetti Van Melle regardless of gender, age, ethnicity, sexuality, disability, and religion.

Expected salary

Location

København

Job date

Fri, 20 Sep 2024 05:02:17 GMT

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