Marketing & Operations Executive

Description

Position at Alipay

What you’ll do:

• Accountable for Italian Key Account merchant growth operations, including merchant sales and marketing planning, customer experience improvement and payment success rate optimization.
• Develop marketing campaigns with both external merchants and internal marketing team in HQ to come up with the offer to Alipay+ users, the communication channels, both in Alipay/Asian wallets app and in storefronts, and the media plan.
• Execute marketing campaigns and work closely with both merchants and HQ marketing team on optimizing the results.
• Support Business Development sales pitch by understanding the merchant’s pain points and demonstrating the value of Alipay+ marketing channels.
• Work closely with external partners including ISO/marketing partner, product team and HQ Marketing team to increase the exposure for French merchants and improve end-to-end journey for Alipay+ users.
• Work hand in hand with PR team to promote Alipay+’s presence in EMEA focused on the launch of a partnership or a merchant.

What we’re looking for:

• Understand how to integrate marketing operations, merchants’ collaboration, and consumer service to enhance transaction amount.
• 3+ years of hands-on marketing operations and merchant management experience; well versed in engaging with Italian merchants, including major brands, retailers and online shopping platforms.
• A successful track record of creating and implementing marketing campaigns that deliver measurable results.
• Previous experience in Asian Tech companies is preferred.
• Ability to influence and negotiate with internal stakeholders and third-party vendors to achieve objectives.
• Someone with ability on: time management, presentation, organizational and problem-solving skills.
• Required languages Italian, fluent English and Chinese.

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