Mobile App Analyst

Job title:

Mobile App Analyst

Company:

Action

Job description

Mobile App Analyst(Full-time/Part-time, 32-38 hours a week)Introduction
The Customer Insights team at Action is at the forefront of our mission to understand and anticipate the needs of our 17.3 million weekly customers. As Europe’s fastest-growing non-food discounter, we pride ourselves on offering a dynamic selection of 6,000 products at unbeatable prices. Our team of over 72,000 colleagues from 159 nationalities across 12 countries brings a wealth of diverse perspectives, enabling us to deliver exceptional quality and sustainability.Your teamWith tens of millions of fans across Europe, we keep surprising them week after week. We are constantly expanding the Action brand using a data-driven approach and by working in agile teams. In Marketing and Digital, we are responsible for the marketing and communication strategy and its execution. We are building more and more digital visibility and interaction – from customer surveys to designing our award-winning leaflet in our own Action Studio, and from private labelling to webcare, the app and social media campaigns. Our biggest challenge is using one voice and one format, online and in more than 2,500 stores in 12 different countries. Learning new things every day and working with the nicest colleagues to make our popular brand even more successful is what makes us happy. Does this apply to you, too?Your daily tasksThe Customer Insights team plays a critical role in leveraging data and analytics to drive strategic decisions, enhance customer satisfaction, and maintain our competitive edge in the retail market.
We are seeking a Mobile App Data Analyst at Action. You will be instrumental in analyzing user behavior and app performance to enhance our mobile app experience. Your insights will guide the development of features and strategies that drive user engagement, retention, and satisfaction.Responsibilities

• Analyze mobile app user behavior and performance metrics to identify trends, patterns, and areas for improvement.
• Develop and maintain dashboards and reports to monitor key performance indicators (KPIs) for the mobile app.
• Become the expert on app analytics and tracking, providing guidance and support to ensure best practices in data collection, analysis, and reporting across all product teams.
• Collaborate with cross-functional teams, including product development and marketing, to inform and guide app feature enhancements and promotional strategies.
• Support A/B testing and other experimental methodologies to evaluate the effectiveness of new app features and updates.
• Provide actionable insights to optimize user experience, increase engagement, and improve user retention.
• Perform data cleaning, validation, and quality checks to ensure the accuracy and reliability of app data.
• Support the development of advanced analytics techniques, such as segmentation and predictive modeling, to personalize user experiences and drive app usage.
• Stay current with industry trends and best practices in mobile app analytics and data analysis.
• Support the integration of various data sources to create a comprehensive view of the mobile app user journey.
• Ensure data governance and privacy compliance in all aspects of mobile app data analysis and reporting.

What you offerYou are a strategic thinker with the ability to put digital advertising into practice. You have a keen eye for detail and take a structured approach to your work. Your communication skills and ability to work with others allow you to interact well with stakeholders within and outside our organisation. You can turn strategic insights into specific actions and create value through smart budget allocation.

• Bachelor’s degree in marketing, Business, or related analytics field
• 3+ years of relevant working experience
• Excellent communication and presentation skills.
• Proficiency in SQL and working experience in building and maintaining automated reports and dashboards.
• Strong logical and problem-solving skills with the ability to interpret complex data and effectively communicate to (non-)technical audiences.
• Detail-oriented with a focus on accuracy and quality.
• Excellent written and oral communication skills in English

What we offerQuite a lot, actually! From our bustling headquarters in the Netherlands, you will have an impact across the whole of Europe. We’re now up to more than 2,500 stores in 12 countries and millions of smiles from our customers – and we’re not stopping there, because we have major growth ambitions, both for Action and you. Our growth means you can always take new steps to develop as a professional, whether that means a different position, an interesting innovation project or new skills. And you can do all that in a culture where we truly embrace our shared values: customer focus, teamwork, simplicity, discipline, cost-consciousness and respect.You can also count on Action for the following:

• 24 days’ holiday with the option to buy five additional days (based on 38 hours per week)
• Flexible working hours and the option to spend 40% of your hours working from home (in coordination with your team and manager)
• A 15% staff discount on your purchases at Action
• A good pension scheme, collective health insurance and travel expenses allowance. Zwaagdijk-Oost can be reached from Amsterdam by car in just 30 minutes on uncongested roads

How we contribute to societyIf you only know Action from the stores, a new world will open up for you when you join us. As an example, we’re working hard to make a positive impact on society and the environment. Did you know that we sponsor more than 2,500 children worldwide who are growing up in an SOS Children’s Village? Or that our team reflects the diversity of our customers, representing 155 nationalities? Or that 94% of our wood products and 100% of our cotton already come from sustainable sources? Or that we only use energy-efficient LED lighting in almost all of our stores? Yes, that’s Action, too. If you’re curious about what other initiatives we’re taking, join our team and see for yourself.Interested?We’re proud to be an inclusive employer, and we warmly invite anyone who sees themselves in the vacancy to apply. So take action and respond to this vacancy now!What happens next: * Response to your application within 14 days (and usually earlier)

• First meeting with the manager and a colleague
• Online assessment to get to know you better
• Second interview with your recruiter, among others
• Welcome to Action

Throughout the process, your recruiter is your permanent point of contact and is available to answer any questions you may have.

Expected salary

Location

Nederland

Job date

Wed, 31 Jul 2024 06:18:23 GMT

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