Digital Marketing Specialist

Location:

Dublin, Leinster, Ireland

Salary:

Competitive

Type:

Permanent

Main Industry:

Search Finance, Banking & Insurance Jobs

Advertiser:

Royal London Group

Job ID:

130826835

Posted On: 

19 July 2024

Job Title: Digital Marketing Specialist

Control Function:* No

Contract Type: Fixed Term – 12 Months

Location: St. Stephen’s Green, Dublin 2

Working style: Hybrid 50% home/office based

Closing date: 2nd August 2024

Royal London Ireland
 

is seeking applications for

a Digital Marketing Specialist to join our Propositions team in Ireland.

Reporting to the Marketing Lead, this role is responsible for the delivery of digital marketing and social media activities across Royal London Ireland. The role will develop and manage the rollout of the 2024 digital marketing plan and will work to leverage existing marketing collateral across digital channels.

A critical component of this role is to build digital marketing capabilities across the marketing team and provide advice and expertise to stakeholders across the business.

About the role

-Develop and manage the RLI digital marketing strategy
-Drive engagement and brand awareness across social media channels
-Create marketing content and leverage existing content using digital tools
-Manage highly targeted customer email campaigns and digital customer communications
-Manage PPC and meta advertising campaigns
-Assist in the production of webinars and videos
-Work closely with the Royal London Group digital team and also locally based media and creative agencies
-Produce social media activity reports and monthly Google Analytics insights
 

About you

-Digital marketing expert with knowledge of financial services sector, ideally in the insurance market
-Expertise in digital marketing, technology & automation
-Experience in developing content across digital and social channels (desktop, tablet and mobile experience)
-Understanding and experience of utilising data and analytical insight to deliver tangible improvements in performance
-High energy and results oriented with a passion for all things digital
-Team player and ability to work well across departments
-Ability to work on own initiative
 

About Royal London Ireland

Based in our city centre location on St Stephen’s Green in Dublin 2, 
Royal London Ireland
 
is a fully owned subsidiary of the Royal London Mutual Insurance Society Limited, the largest mutual life, pensions, and investment company in the UK. We are authorised by the Central Bank of Ireland and provide protection products through Financial Brokers across Ireland. Our excellent customer service and mutual mindset means we take a longer-term view and focus on providing best customer outcomes.

Our
People Promise

to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve. 

We’ve always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to public holidays, up to 14% employer matching pension scheme contribution and a contribution to private medical insurance. You can see details of our benefits here –
Our Benefits
. Please note benefits for colleagues in the UK and Ireland may vary, please ask our team for details.

Inclusion, diversity and belonging 

We’re an
Inclusive
employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background. 

Central Bank of Ireland (CBI) Fitness & Probity Regime

Some of our roles are Control Functions (CF) as defined by the 
Central Bank Reform Act 2010
 (Sections 20 & 22) Regulations 2011. If a vacancy is for a CF, it will be indicated above. For CF roles, appointment will be conditional on Royal London Ireland being fully satisfied that the appointee meets the requirements as set out in the Fitness and Probity Standards 2014 issued by the CBI. In the case of proposed appointees to Pre-Approval Control Functions, this includes prior approval by the CBI of such appointments.

 

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